Senior Digital Marketing Manager Job in Directi Group

Senior Digital Marketing Manager

Directi Group 4+ weeks ago

Mumbai, Maharashtra
Not Disclosed
Full-time
Permanent

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Job Summary Role Overview
We are looking to hire an enthusiastic Senior Digital Marketing Manager to lead all Digital Marketing related activities for the assigned business unit and contribute to growing the business.

What is the Job like?

Strategizing and executing branding campaign on GDN, DV360, LinkedIn, Facebook, Instagram for Titan
Plan and execute ABM/ lead nurturing campaigns for target accounts with precise reach for Titan
Work with publication/ad platform to negotiate best price for slots to deploy advertising assets for running campaigns for required period
Executing, monitoring, optimizing and reporting of paid campaigns for Flock
Optimize campaigns, measure performance, and take corrective action to achieve best possible ROI for the channel
Explore traction channels for new products as required
Researching and implementing content recommendations for organic SEO success
Work with editorial and marketing teams to drive SEO in content creation and content programming. Ensure SEO best practices are properly implemented
Recommend and implement changes to website architecture, content, linking and other factors
Monitoring campaign trends using website analytics tools (e.g, Google Analytics, HubSpot, etc) and point out areas of improvement in accordance with business goals
Generate weekly/monthly/quarterly reports for important metrics across channels and provide them to relevant stakeholders
Partner with relevant teams to plan for campaign requirements with best possible content and creative quality standards