Content Management Specialist Job in Danaher Corporation
Content Management Specialist
- Bengaluru, Bangalore Urban, Karnataka
- Not Disclosed
- Full-time
Primary Responsibilities: Content entry / content publishing of new landing pages on XRITE.COM using Sitecore CMS. Create new product, webinar, whitepaper pages to support marketing campaigns. Work with global digital team to ensure that new landing page is optimized for SEO. Create new landing pages for global PPC programs (*and other digital channels). Work with creative and marketing teams(s) to create custom landing pages that match visual design intent. (*HTML experience required.) Editing / optimizing existing landing pages on XRITE.COM using Sitecore CMS. Create / update new monthly homepage banners. Use provided translations to apply new language variants to existing EN pages. Update page layout(s) to improve page conversion rate(s). Support development of global web content to improve SEO & marketing performance. Support digital marketing teams in conducting XRITE.COM audits to ensure that SEO metadata is in place, optimized, and translated in all supported languages/regions. Collaborate with global marketing and product management teams to provide support on ad hoc web initiatives. Support & enforce XRITE.COM website governance. Ensure content is consistent regarding style, quality, and tone of voice. Ensure each XRITE.COM page is optimized for team goals and target markets. Manage content publishing within a structured workflow, maximizing quality of page content, display, links, and metatags. Knowledge, Skills and Abilities: 3+ Years Experience with Sitecore, Magento, or other Content Management System (*Experience with web personalization preferred.) 3+ Years Experience with HTML/CSS Basic knowledge of Search Engine Optimization (SEO) Processes Working knowledge of Google Analytics, Google AdWords, Google Search Console, and Google Tag Manager Excellent communicator; able to collaborate effectively will all levels and functions. Problem-solving attitude; proactively offers ideas and/or solutions to projects. Ability to prioritize workload based on business need, budget, and urgency. Ability to work in a fast-faced, and collaborative environment. Detail oriented.
Fresher
2 - 4 Hires
