Senior Executive (seo & Sem Specialist) Job in Ttk Services Pvt Ltd

Key Responsibilities

• Manage all SEO (Search Engine Optimization) activities suchas content strategy, link building and keyword strategy to increase rankings on all major search networks.
• Manage all SEM (Search Engine Marketing) campaigns in social media in order to maximize ROI.
• Perform ongoing keyword discovery, expansion, and optimization.
• Research and implement search engine optimization recommendations.
• Research and analyze competitor advertising links.
• Develop and implement link building strategy.
• Track, report, analyze website analytics, PPC initiatives andsocial media campaigns.
• Communicate with the team, and management onstrategy/project development, timelines, and results.
• Set performance indicators for SEO which complement theoverall marketing and business objectives of the company.
• Promote both offsite and onsite activities and also theinteractions that build ranking, profile and traffic.
• Keep pace with SEO, search engine, social media andinternet marketing industry trends and developments.

Candidate Profile

• Proven SEO and SEM experience.
• Solid understanding of performance marketing,conversion, and online customer acquisition.
• Google AdWords and Google Analytics Certification is a must.
• Should be well acquainted with various Social Media marketing & Listening Tools, tracking the Social mediaperformance with focus on high ROI.
• Experience with A/B and multivariate experiments.
• Solid knowledge of website analytics tools (e.g., GoogleAnalytics).
• Perform keyword research in coordination with the business objectives to optimize existing content anddiscover new opportunities.
• Provide SEO analysis and recommendations in coordination with elements and structure of websitesand web pages.
• Provide recommendations and execute/manage strategies for content development in coordinationwith SEO goals general and keyword specific.
• Should keep abreast of white hat and black hat tacticsso as not to violate search engine guidelines.
• Develop and implement link building campaigns.
• Implement and administer search engine programs(XML sitemaps, shopping feeds, webmaster tools).
• Monitor and evaluate search results and search performance across the major search channels in orderto improve rankings.
• Up to date with the latest trends and best practices inonline marketing best practices in SEO and SEM.
• Experience with a content management system (e.g.,WordPress).
• Proficiency in English. Strong verbal as well as writtencommunication skills.
• Exceptional time-management and organizational skills.