Associate Manager - Market Access ( Sales & Marketing) Job in Cytecare Hospitals Pvt. Ltd.
Associate Manager - Market Access ( Sales & Marketing)
- Bengaluru, Bangalore Urban, Karnataka
- Not Disclosed
- Full-time
Description
- Explore and Identify New potential territories to expand business inBangalore Regional Markets.
Partner with the corporate marketing team and sales leadership team to develop the sales strategy for the hospital in order to achieve the revenue targets of Individual and Top Line of Hospital
Conceptualize new initiatives for increasing sales and top of mind.
Recall potential patients/customers and to leverage theCytecareHospital Brand.
Identify new markets; new engagements, new specialties and ways to drive future business
Identify key sources of business and translation/allocation of targets to the sources i.e. Doctor marketing/referrals
Manage the profitability of theHospitalby ensuring Sales expenses are commensurate with the turnover achieved (ROI)
Co-coordinatewith the Marketing team forall marketingand Brandingactivities.Provide inputs to the corporatesalesteam to further enhance the impact of marketing initiatives.
Master Doctors Data Management to be maintained 1) Quarterly updation of Referral Doctor Master database 2)Active Referral
Doctors Effective Coverage 3) Execution Planners followed to convert Referral Drs C / B / A /A+ Focus on expanding Visiting Consultants Tie Up to Hospitals / Conceptualize and implement various direct sales initiatives to reach customers directly.Organize the OTO / RTM / CAMP / OPD/ CME / CONFERENCES / LIVE WORKSHOP / TRAINING VC at OT / Hospital Tour / Associate Hospital Tieup / periodically with ROI Updates.
Periodically analyzing MIS reports to draw inferences, trends, and inputs to be used for marketing. Analyze advertising and marketing spends to ensure marketing budgets are utilized effectively
Follow the Process of Medical Service Payout / Invoices.
Analysing Competitor Active
Minimum 5 Years
2 - 4 Hires
