Senior Digital Content Creator Job in Creditenable

As Content Creator, you will take complete responsibility for our digital content development and publication, including producing marketing copy to advertise our products, writing blog posts about industry-related topics, writing and promoting our content on social media, and developing SEO and customer relevant content for our website, emails and newsletters.

To be successful in this role, you should have experience with digital publishing and have demonstrated success in generating traffic and leads for new business within the financial services sector and preferably within SME lending.

Ultimately, you will help us efficiently reach our two target audiences: the 80+ million SMEs that fuel India s economy and the lenders that provide SME loans to them, by delivering both useful and appealing online information about our company, our products and how we can help each of our target groups grow.

Responsibilities will include:

• Owning the Content and Communications calendar, developing & curating content for the website, social media pages and creating opportunities for thought-leadership while delivering engaging communication assets.
• Being accountable for improving the campaign engagement metrics (open rates, CTR and MQL). Author monthly reports and provide regular updates to progress against plan to senior management.
• Working with our performance marketing team and design team to develop engaging ads and article copy for SMEs and Lenders to generate leads.
• Writing regular emailers to our stakeholders such as SMEs, Lenders, and Partners.
• Preparing well-structured drafts using digital publishing platforms.
• Writing article pieces or long-form content for the CEO.
• Sourcing content material such as interviewing industry professionals and incorporating their views in blog posts.
• Conducting keyword research and using SEO guidelines to optimize content.
• Identifying customers needs and recommending new topics.
• Researching industry-related topics and keeping on top of our competition to develop compelling content that differentiates us in the market.
• Performing end-to-end management of web pages, landing pages, banners, logos, multimedia etc. using CMS platforms such as Sitecore, Drupal, WordPress etc.
• Monitoring our website in a proactive manner to ensure that the information is accurate, the content is correct, and the page are error free.
• Setting up new site webpages/sections components campaign landing page within the web-content management system.
• Editing and proofreading written pieces before publication.
• Monitoring and managing our social media engagement (e.g. comments and shares)

The Ideal Candidate will:

• Be a self-starter with high attention to detail and ability to work in a fluid start-up environment.
• Have a strong commercial focus, with the ability to plan and execute comms strategies and campaigns, and analyse performance and results.
• Get into the shoes of our customers and write with empathy.

And have:

• 7-10 years of digital content creation and social media content management experience, preferably in an advertising or interactive agency specialising in BSFI or at a lender.
• A Bachelor s degree in marketing, English, journalism, digital content creation, comms or related discipline.
• Proven work experience as a Digital Content Creator including SEO monitoring and content optimization.
• Hands-on experience managing WordPress CMS or using various Content management system and web services
• Portfolio of published articles.
• Experience writing copy across website, social media, advertising and for SEO optimisation.
• Ability to write sharp, smart content for a wide variety of media channels
• Ability to write, fact-check and publish long-form content pieces
• Excellent time-management skills and track record of delivering on time.
• Strong level of comfort and experience with credit, finance and accounting principles, along with ability to translate complex credit, finance and accounting concepts into user-friendly content that is appropriate and relevant across different stakeholder types and range of financial literacy (lenders, partners, borrower clients)
• Excellent command of the English language a must. Fluency in Hindi or a big plus!