Marketing Operation Specialist Job in Cloudthat Technologies Private Limited

Marketing Operation Specialist

ABOUT THIS JOB

Salary: N.A

Employment Type: Full Time

Industry : Cloud Consulting & Training

Company Type: Private Limited

SKILLS

Marketing

JOB DESCRIPTION

We are looking for Marketing Operations Specialist who is passionate about data, marketing technology, automation, and processes to help us in building an efficient marketing operation eco system. The ideal candidate will collaborate with internal stakeholders and external agencies to develop & manage marketing campaign assets, manage leads and reporting.

Job Responsibilities:

• Oversee the functionality of the website, evaluate, and manage the performance, facilitate hosting and server management, and develop, maintain, and update website content from time to time
• Manage the day-to-day strategy and execution of our Marketing Automation Platform. This spans from data input best practices, campaign execution/optimization, deliverability practice & reporting
• Creating & managing landing pages, emailers & other digital assets required for marketing programs.
• Collaborate within the marketing team and Sales to build, execute, and report on highly segmented multi-channel campaigns.
• Work closely with different teams to build, implement and measure Nurture programs throughout the prospect and customer lifecycle.
• Enhance, optimize, and document our marketing automation processes to effectively scale execution, reporting, and testing practices.
• Partner with the internal brand, content, digital & creative teams to strategizing and execute integrated marketing campaigns and rapidly test new channels.
• Hold end to end responsibility of managing and functioning of our CRM & ensuring the data are in sync with business requirements.
• Work with Marketing stakeholders to build lists, create campaigns, develop workflows, and manage reporting data, all in an effort to streamline and operationalize campaign management.
• Taking additional responsibilities around new initiatives such as tool evaluation, project scoping, research, data enrichment and tool integration maintenance & lead or account some modelling
• Evaluating, onboarding, managing agencies, and monitoring their day-to-day activities as per the agreed scope.

Role Requirements:

• Min 4+ years overall experience in marketing operations with some experience in the e-learning /education domain selling SAAS products.
• Good hands-on in working on website CMS like Word Press
• Experience in designing landing pages & creating marketing emailers is must.
• Experience with marketing automation and CRM Tools; Lead Squared is preferred.
• Familiarity with HTML/CSS; ability to create new and edit existing code, templates. Having some knowledge on web servers would be a plus.
• Passionate about organization, data accuracy and are extremely detail oriented.
• Eager to learn and grow career while supporting critical business processes.
• Knowledge of google analytics, SEO, SEM, Lead Management platforms etc.
• Good knowledge of Excel, reporting & data management.
• Have excellent problem-solving skills and does not shy away from "owning" and "solving" the problems.
• Be hard-working and diligent, discipline to convert strategy into action.
• Demonstrate cultural fit towards being hands-on, humility and drive a learning environment.

CloudThat at a glance

• Team of >100 people
• Located in Bangalore, Karnataka, India

About CloudThat