Avp Brand Strategy Job in Byju's

The Role

Reporting to the Vice-President Strategy this is a new role that will be a critical part of driving an insights-led consumer centric Go-To-Market culture within the organization. BYJU s is an extremely successful Consumer Technology company and as it scales, it is proactively working to building a consumer-first approach across the organization. This role is thus critical to championing this approach.

The AVP Brand Strategy will be responsible for building a world-class consumer brand and supporting exceptional growth of the business. We are looking for a gifted individual who is strategist with a passion for deeply understanding customers and translating that knowledge into actionable results. The candidate needs to be from a Premier Management institute and needs to have worked on managing brands at Blue-Chip consumer companies. The AVP Brand Strategy must bring together right-brain and leftbrain thinking to uncover insights and creative inspiration to help find new perspectives on the BYJU S brand and portfolio and what they mean to consumers. The Position will report to the Vice-President Strategy and work closely with the Marketing, Strategy and Business Development teams.

Key Responsibilities

• Drive consumer understanding & insight generation. Own insights generation and key user understanding metrics.
• Guide the insights team in development and implementation of a research calendar.
• Issue relevant briefs to the Insight team for them to translate into projects.
• Lead the Insights team and oversee the execution of the various research projects.
• Build cultural, category & competition learnings for a better innovation pipeline and market specific communication.
• Drive an Insights led culture within the organization through coaching of peers on how to read and use the data that is available.
• Define and develop the Brands and sub-brands in the portfolio.
• Track brand health by regularly tracking key metrics, and working with teams responsible for the same.
• Partner with the marketing and creative team to provide insights and strategic direction.
• Lead creation of communication briefs, basis the identified insights.
• Own campaign assessments and feedback loop for improvements/course corrections.
• Conceptualise and execute innovative programs that drive the brand in the desired direction.

Candidate Profile

• MBA from a premier institute, working/having worked in Blue-Chip Consumer companies with a minimum of 4 years experience being in Brand Management.
• Entrepreneurial experience or experience in marketing consultancies will be valued.
• Proven experience in the development of brands for the long-term.