BriefCase
BriefCase

Senior Business And Data Analyst Job in Alphonso Inc.

Senior Business And Data Analyst

Alphonso Inc. 4+ weeks ago
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Job Summary


We are looking for a Business and Data Analyst for a growing portfolio of customers. As a member of the TV Retargeting products, analytics and business operations team, you will have a huge impact on our business and the success of our customers. You will be one of the early members of the team and will help shape the growth of this team. You should have interest in solving business challenges using data, gathering requirements, analyzing use cases and working towards efficient solutions.

  • Work with our Sales and Account Managers to understand customers KPIs and goals
  • Work with Business Operations team to launch new and optimize ongoing TV Retargeting digital media campaigns
  • Create case studies by analyzing past viewership and exposure data
  • Work closely with the data engineering team to understand the underlying drivers of positive and negative performance across our customers
  • Develop and run data science experiments and interpret the results
  • Implement the insights gained from your experiments across customers
  • Proactively communicate the key insights from the performance to the relevant internal teams: sales, account management and engineering
  • Communicate your ideas for improvement for our internal toolset within the TV Retargeting product and engineering team
  • Lead an industry vertical like automotive, entertainment, CPG, and others
  • Mentor team of Business Analysts
  • Strong analytical background and critical thinking
  • Strong organizational skills and attention to detail
  • Ability to thrive in a fast-paced, high-volume, and deadline-driven environment
  • Engineering and Technical degree preferred.
  • Marketing / Advertising / Analytics related experience is preferred but not necessary
  • Familiarity with the TV or Digital advertising ecosystem is helpful, but not required
  • Experience with a scripting programming language and SQL is helpful, but not required
  • Experience leading a vertical and managing teams
Experience Required :

Fresher

Vacancy :

2 - 4 Hires

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