Marketing Automation Manager Job in Zolve

About Zolve:

We are an early stage startup founded by Raghunandan G (founder of TaxiForSure & angel investor), backed by Accel, Lightspeed & Founder Collective.

With Zolve, our aim is to create a financial world beyond borders that provides equitable access to global financial products on one single platform. Our cross-border capabilities enable global citizens to access financial products seamlessly, save money and invest it further, helping them be financially free to pursue their ambition, no matter where they are.

Growing at a rapid scale, we deal with new and interesting problems on a regular basis across the entire spectrum of functions - from hiring to partnerships and product development, among others, so we are always working on multiple moonshot projects and experiments to create the best possible experience for our customers.

At Zolve, we are actively looking out for passionate individuals to help us build a global bank for global citizens.

Responsibilities:

• Collaborate with internal stakeholders to set communications calendar, creative strategy, and content promotions
• Build customers segments and communication campaigns along customer journeys
• Set, track, and improve key metrics within SMS, email, in-app message and push notification channels
• Identify opportunities to increase retention and lifetime value; plan, direct, and execute marketing programs that achieve those goals
• Plan, implement and track A/B and multivariate tests for transactional, triggered, and marketing mailings Code, test, and implement marketing promotions and campaigns
• Lead efforts for cross-promotion and marketing of new Zolve products across applicable audiences
• Stay current with industry innovations, trends, and best practices across functional areas
• Ensure customer data policies and Zolve's privacy policy are enforced

Requirements:

• 2-5 years of relevant work experience ideally in a fintech/payments/E-commerce/ tech environment with strong growth and analytics background
• 2+ years experience in maintenance & management of CRM platforms (customer.io //CleverTap experience is a bonus)
• MBA or equivalent post-graduation, with at least two years of experience in digital marketing in B2C company
• Strong understanding of advertising tools like AdWords, Facebook Business Manager, Adobe AdCloud.
• Experience with/understand fundamentals of brand building and marketing i.e. audience mapping, positioning, media planning/media mix etc.
• Excellent written and verbal communication skills
• Prior startup experience is a plus

The location is Bangalore