Sr.manager-marketing Automation Job in Yellow Messenger
Sr.manager-marketing Automation
Yellow Messenger
4+ weeks ago
- Bengaluru, Bangalore Urban, Karnataka
- Not Disclosed
- Full-time
- Permanent
Job Summary
Job Description:
As a Marketing Automation Specialist, you will be responsible for managing the marketing automation platform and fully leveraging its capabilities. Working closely with designers, developers, and project managers this role will implement all programmatic and operational initiatives through the marketing automation platform.
As a Marketing Automation Specialist, you will be responsible for managing the marketing automation platform and fully leveraging its capabilities. Working closely with designers, developers, and project managers this role will implement all programmatic and operational initiatives through the marketing automation platform.
Responsibilites
- Help plan and implement campaigns, including the setup in mar-tech tools (emails, forms, landing pages, lists, drip campaigns, ads), testing, and measuring (Pardot experience preferred)
- Help develop and implement lead management automation, including grading, scoring, lead assignment, and notifications.
- Generate break-through analytical insights that drive significant email subscriber growth and response improvement.
- Provide Campaign performance analysis data and optimization proposals.
- Serve as an expert on email marketing best practices and educating other.
- Continuously leverage data to improve campaign performance.
- Nurture more than 50K quality enterprise leads through our sales funnel.
- Constantly A/B test to ensure we are providing personalized, one-to-one email notifications.
- Work alongside our trailblazing creative team to develop pertinent, individualized email content for customers.
- Leverage Pardot, Salesforce, and Marketing Cloud platforms to deliver well-qualified leads to our sales teams
Required Skills
- 3-5 years experience with Pardot.
- Working knowledge of Salesforce.com
- Deep knowledge of demand generation, marketing channels, and marketing metrics.
- Understanding of technical marketing.
- A great teammate and self-starter that is comfortable working in a rapidly changing environment, taking initiative with limited resources, and making data-driven and decisions.
- Excellent written and verbal communications skills.
- Bonus points: Efficiency in HTML, Java, design, or Photoshop
Experience Required :
3 to 5 Years
Vacancy :
2 - 4 Hires
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