Customer Engagement & Retention Lead Job in Zolve

Customer Engagement & Retention Lead

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Job Summary

Responsibilities:

  • Lead the development of our User segmentation, User journey and retention strategies using data-driven approaches.

  • Plan and execute CRM campaigns that will increase DAUs, WAUs & MAUs across multiple channels, platforms and products.

  • Leads analysis on the customer lifecycle to identify different consumer cohorts (high performing, at risk cohorts etc) , understand their motivations and develop incentive & rewards scheme that drive ARPU s.

  • Design new functions and workflow to improve customer experience and drive growth of customer value.

  • Collaborate with cross-functional teams to improve product, value proposition and drive growth.

Requirements:

  • 8+ years working in D2C User retention and engagement

  • Highly strategic and analytical; strong Excel skills required

  • Should have hands-on experience using one of the Marketing automation tools (Moengage, Clevertap) building and managing user journeys

  • Successful track record of developing and executing campaigns utilizing audience segmentation and A/B testing

  • Excellent communication, collaboration and project management skills; able to adapt quickly in fast-paced environments and be highly self-motivated

  • Experience in the gaming, fintech industry will be a plus.

  • Experience working cross functionally with growth, creative, data and cx teams.

Experience Required :

Minimum 8 Years

Vacancy :

2 - 4 Hires

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