Senior Marketing Executive - Menapi Job in Yougov

Company Description

YouGov is an international research data and analytics group.

We help the world s most recognised brands, media owners and agencies to plan, activate and track better marketing activities. As pioneers of online market research, we have been building an ever-growing source of consumer data for the past twenty years. Creating the richest and most complete understanding of your customers complex lives. We call it living data.

We are driven by a set of shared values. We are fast, fearless and innovative. We work diligently to get it right. We are guided by accuracy, ethics and proven methodologies. We respect and trust each other, and bring these values into everything that we do.

Unlike our competitors, we understand how opinions and trends change from day-to-day, week-to-week and year-to-year. That s why we have built a platform that gets you right to the source for reliable, accurate data that reflects the reality of a complicated world. Imagine if you could know what 17 million+ people in over 55 markets were thinking now? Or last week? And do so again and again? That s why we re different.

Rather than commissioned research that s already out-of-date by the time it reaches someone s inbox, our data is alive. So, no matter how quickly things change, our clients are always in the know.

YouGov. Living Consumer Intelligence.

Job Description

This is an exciting new opportunity to join a fast-moving organisation in the marketing team. We are looking for a Senior marketing executive that helps promote YouGov's expanding consumer insights business in India and MENA. You will be responsible for executing marketing strategies, assisting the sales team with lead generation, analyzing the effectiveness of each campaign, and developing demand generation programs. Reporting to the MENAI Marketing Manager, this role will haveresponsibilities looking after both regional and global marketing activities for the region.

What will I be doing day to day?

• Execute multi-channel marketing campaigns to drive demand and accelerate the sales pipeline.
• Createmarketing communication for various email, content and product campaigns.
• Curate relevant regional content campaigns (infographics, decks) using YouGov s data.
• Lead organic social media, marketing automation and CMS for the region.
• Work cross-functionally across all marketing departments from product, design, operations, and social to implement field programs.
• Analyse and measure the effectiveness of marketing activities and work towards improving ROI.
• Manage regional marketing reporting (campaign results, conversion rates, traffic, form fills etc.) to help shape future marketing strategies.
• Keeps up-to-date with marketing best practices.

Qualifications

• Minimum 3 years of experience in a marketing role (B2B experience will be a plus).
• Degree holders from marketing or related faculties.
• Excellent written and oral communication skills.
• Basic knowledge of Marketo or any other marketing automation tool.
• Familiarity with social media platforms, content management systems and Google Analytics.
• Proficient in MS Office.
• Ability to work well in a fast-paced, collaborative environment.
• Data-driven decision-making ability