Senior Business Analyst - Marketing Job in Wingify

Job Description:

Key Responsibilities:-

• Analyze Marketing & Sales funnel to find patterns in customer purchasing intent through analysis of customer journey.
• Create and enhance existing reports on marketing KPIs such as leads, opportunities, conversion rates, lead attribution etc.
• Develop, maintain, and manage advanced reporting analytics framework, dashboards, and other BI solutions using Tableau
• Development and maintenance of existing marketing datasets, automated data quality checks, and documentation of the same.
• Collaborating with teams to integrate new data sources for reporting.
• Analysis of data and documentation of results, and providing ongoing reports and analysis to different marketing teams and stakeholders.
• Use quantitative and statistical techniques to translate data into viable business recommendations, actionable insights and identify optimization opportunities.
• Collaborate with internal teams to define requirements and timelines to ensure the timely and accurate delivery of data elements required for projects.
• Work with cross-functional teams to resolve data discrepancies and system issues
• Help in promoting marketing data fluency across the organization

Basic Skill Set:

• Qualification: B.Tech
• Previous experience in analytics of 4+ years is necessary.
• Excellent SQL skills to solve complex business problems and performing the cleansing of data.
• In-depth knowledge of dashboarding using Tableau.
• Strong working knowledge of Excel/Google Sheets.
• Strong understanding of data related to Salesforce/Google Analytics/AdWords/Marketo.
• Build dashboards and analytics frameworks in partnership with the marketing team
• Exposure to data analytics using Python.

Behaviours that will come in handy for this role:

• Strong analytical skills and a demonstrated ability to build and work with cross-functional teams.
• Strong attention to detail, commitment to accuracy and quality checks.
• A strong and innovative approach to problem-solving and finding solutions.
• Ability to prioritize when under pressure.

Preferred Skill Set:-

• Exposure to cloud data warehouse such as BigQuery/Snowflake/Azure/Redshift is preferred
• Understanding of basic data warehousing and data modelling concepts.
• Flexibility to adapt to changing requirements to meet stakeholder needs.
• Exposure to the B2B SaaS industry would be a huge advantage.

Who we are and what we do?

VWO is the world's leading experience optimization and growth platform. VWO helps you create delightful digital experiences for your customers and increase conversions across the entire customer journey by providing one integrated platform to understand visitor behavior, run experiments, personalize experiences and re-engage them.

Used by 2500+ brands across 90+ countries, VWO clients span across industries, including online retail, fashion, travel, B2B/SaaS, media and entertainment including brands like Ubisoft, Dominos, Target & eBay. VWO is the winner of several industry awards, including G2Crowd Leader in A/B testing.

Till May 2020 after working out of our Delhi office for the last ten years, we went remote and now our team is fully distributed across India.