Product Marketing Manager Job in Wingify

Product Marketing Manager

Wingify 4+ weeks ago

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Job Summary

What does the role entail?

Product messaging: Zero-in on the Ideal Customer Profile for a product and/or feature and create messaging that makes understanding the product/feature easy which leads to interest generation
Formulate GTM: Identify the different marketing channels that can be utilized for go-to-market, potential impact, their priorities, and timelines

Writing content across channels: Translate the product messaging into different marketing material like web pages, sales enablement collaterals, emails, ad-copies, blogs, etc.

Use case writing: Onboard existing and potential customers to conduct their interviews with the objective of identifying their use case of the product/feature, identify impact the product/feature has had on the customer s business, and convert that into inspiring stories
Program management to execute GTM: Efficiently collaborate with members of the different marketing sub-functions and other functions to deliver on planned activities
Impact analysis and agility: Identify the performance of the different GTM activities and adjust the messaging/way forward accordingly

KRA ownership:

Some other functions you would be working with

Sales: Identify collaterals required and deliver them for successful selling
Product Management: Align with the product roadmap and have a strong understanding of the reason why the product/feature is being built
Customer Marketing: Identify feature adoption for existing customers and take necessary actions
Content Marketing: Collaborate create content in accordance with product messaging
Design: Ensure all marketing communication is visually appealing and in accordance with design guidelines
Web-development: Take marketing communication live on the website as per the go-to-market activities and ensure visitor interaction is smooth