Senior Executive Planning Job in White Rivers Media

Job Description

3 Simple asks

• Be the consumer advocate to represent customer's voice in business decisions
• Be hungry for consumer insights
• Analyze, articulate and summarize relevant data

What do we need

• A passion for understanding consumers and commitment towards research & learning - A strong, analytical mind.
• 2-3 years of experience in consumer research, brand planning or strategy.
• Measurement abilities, experience in data analytics will be a plus.

Key Responsibilities

• Undertake information & data gathering - primary and secondary research, for both, existing portfolio of brands and new business development (as per requirement)
• Creating competitive reviews, brand scans, situational analyses and content performance review (qualitative/ quantitative) for existing portfolio of brands
• Contextualize your information and data to extract relevant and meaningful information
• Identifying challenges, demand drivers, gaps, opportunities and derive insights
• Presenting your research and findings to clients