BriefCase
BriefCase

Senior Digital Marketing Manager Job in Vahak

Senior Digital Marketing Manager

Vahak 4+ weeks ago
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Job Summary

Roles and Responsibilities:

  • Plan monthly/quarterly performance marketing strategy to drive growth.
  • Driving activations and repeat transactions from users.
  • Using Engagement & Analytics platforms for journey building & segmentation of users for targeted campaigns.
  • Re-engaging with users to increase their time spent on the site or app.
  • Evaluate and optimize the end-to-end Sales Funnel.
  • Plan digital channel mix visitor traffic, conversion rates, ROAS etc.
  • Proactively recommend creative ideas & drive the optimum strategy for new user acquisition.
  • Optimize allocation of budget & drive continuous improvements in key metrics.
  • Execute and manage all paid media campaigns directly and in alignment with internal and external stakeholders.
  • Regularly measure, review & report all campaigns.
  • Regularly follow market trends & implement the latest marketing tools & strategies.
  • Capturing & reporting of key metrics through Google, Clevertap & branch analytics, high degree of familiarity with the tools.
  • Insights from the analytics to be implemented into successive performance campaigns & larger website/app strategy.
  • Reviews & reporting with other teams & internal stakeholders.

Requirements:

  • 4-6+ years of experience in Digital Marketing (Startup/Tech Logistics/Transport industry experience would be an added advantage.)
  • Strong understanding of the User Funnel for acquisition & retention.
  • Prior experience using Engagement, MMP & Analytics tools is a must (such as Branch, Appsflyer, Mixpanel, Clevertap, Moengage, Netcore, Exotel, Webengage etc)
  • Strong understanding of Remarketing campaigns.
  • A strong grasp of web analytics, A/B testing, and metrics-driven marketing. Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
  • Highly proficient in Excel, Database query.
Experience Required :

Minimum 4 Years

Vacancy :

2 - 4 Hires

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