BriefCase
BriefCase

Head Of Content Job in Vahak

Head Of Content

Vahak 4+ weeks ago
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Job Summary
  • Making content marketing a scalable and effective acquisition channel for Vahak.
  • Ensuring content becomes an effective means to acquire, engage and retain users, and generate significant word-of-mouth and shareability on social media a target-oriented approach is a must (user engagement, retention, organic growth).
  • Strengthen the Vahak brand by creating category shaping content.
  • Develop a differentiated content strategy with a strong emphasis on visual content. Continuous evolution of strategy based on user feedback and competitor's reactions is a must.
  • Building a content strategy - across channels (blog, social media, website, PR, SERP) and formats (video, text, ebooks, memes and more).
  • Defining strategic goals (Metrics, Targets, OKRs) and monthly/quarterly planning.
  • Process excellence - Build, monitor and improve processes.
  • Stakeholder Management / Consensus Building - direct marketing/ product/ HR efforts to achieve set goals.
  • Owns the content calendar and ensures this is delivered through a combination of sources - in-house team, influencers, brands, and users, within agreed budgets.
  • Strategize and create content for Social Media channels and work towards building an active transport community online.
  • Create marketing content for Google/Facebook Ads, mailers, SMSs, newsletter etc.
  • Develop and monitor analytics to track what content is working, analyze gaps, and incorporate learning into the content calendar.
  • Develop and implement creative ideas for marketing/PR campaigns (requires close coordination with the marketing team).
  • Conduct keyword research and use SEO best practices to increase organic reach.
  • Seek out backlink and joint blogging and content opportunities with third-party platforms. Regularly update and own the company's website.
Experience Required :

Minimum 8 Years

Vacancy :

2 - 4 Hires

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