Seo Specialist Job in Tutopiya Pte Ltd

Job Description: The SEO Specialist is a critical role within our Marketing Team, responsible for enhancing our online presence through effective SEO strategies and practices. The ideal candidate should have 1-2 years of experience in an SEO role, with the ability to generate articles using AI tools, optimize content for SEO, and conduct thorough keyword research using tools such as SEMrush. Key Responsibilities: Keyword Research and Analysis: Conduct comprehensive keyword research to identify high-impact keywords for our target audience. Analyze keyword competitiveness, search volume, and relevance to our business goals. Content Creation and Optimization: Utilize generative AI tools to create high-quality articles aligned with targeted keywords and topics. Edit and optimize generated content for maximum SEO impact, ensuring high SEO scores and readability. On-Page and Off-Page Optimization: Optimize website content, meta descriptions, headers, and URLs to enhance organic search visibility. Collaborate with the marketing team to develop and implement effective off-page optimization strategies, including link building and social media engagement. SEO Performance Monitoring and Reporting: Monitor website performance using SEO tools and platforms to track keyword rankings, organic traffic, and user behavior. Prepare regular reports and analysis, providing actionable insights to improve SEO strategies and performance. Technical SEO: Work closely with web developers to address technical SEO aspects such as site speed, mobile responsiveness, and schema markup implementation. Collaboration and Communication: Collaborate with the marketing team to align SEO strategies with overall marketing goals and campaigns. Communicate effectively with team members, sharing insights, best practices, and recommendations to optimize content and improve SEO performance. Qualifications: Bachelor's degree in Marketing, Communications, or a related field. 1-2 years of relevant experience in SEO, with a focus on content creation, optimization, and keyword research. Proficiency in using generative AI tools like ChatGPT for content creation and editing. Experience with keyword research tools such as SEMrush or similar platforms. Strong understanding of SEO best practices, on-page and off-page optimization techniques, and technical SEO fundamentals. Excellent analytical skills and the ability to translate data into actionable insights. Effective communication and teamwork skills, with the ability to work collaboratively in a team-oriented environment.