BriefCase
BriefCase

Brand Marketing Manager Job in Trigent Software

Brand Marketing Manager

Trigent Software 4+ weeks ago
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Job Summary

Role & responsibilities

  • Gain target market & customer insights, identify Trigent USP s relative to Marketing and define the primary marketing themes and messages
  • Devise holistic marketing campaigns that spans all customer touch points, online & offline
  • Oversee creative development of marketing campaigns with internal & external stakeholders
  • Cultivate media relationships to generate visibility for the Trigent brand in digital media
  • Own the PR activities, ensure media coverage and manage brand reputation
  • Plan and execute Trigent participation in Virtual and Physical Conferences/Events
  • Monitor market trends, research consumer markets and competitors activities
  • Measure effectiveness of campaigns via NPS and brand recall analysis

Experience & Skills required

  • Atleast 7+ years of Brand Management experience, of which 4+ years must be in B2B Marketing
  • Creative thinking ability to devise product position, script video storyboards, etc.
  • Possess experience in managing Creative & PR agencies
  • Ability to develop detailed marketing programs that span channels, work with cross-functional teams, assign/track tasks to ensure successful execution
  • Understanding of the IT Services industry offerings and broad knowledge of sector trends
  • Bachelors Degree with Marketing specialization. Startup experience would be a plus
  • B2B Sales experience of IT Services offerings would be an added advantage

Qualification :
BE or equivalent
Experience Required :

7 to 10 Years

Vacancy :

1 Hire

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