Digital Marketing Executive Job in Tridiagonal Solutions

Reports to: Marketing Manager

Purpose: An experienced (hands-on) digital marketing and communications professional with demonstrated capabilities in planning, designing and executing digital marketing campaigns. In addition, build specific programs, utilizing innovative, go-to-market tools and approaches, to bring the full capabilities of the firm to bear with maximum reach and impact to the market. As a Digital Marketing executive, you will enable sales and contribute to the growth and development of our organization in a variety of ways. If you re a creative, goal-oriented professional, we would like you to be part of our team and share innovative ideas to achieve our targets. Ultimately, you should be able to increase our market share and ensure brand consistency.

Essential Duties and Responsibilities:

• Develop and manage digital marketing campaigns
• Oversee a social media strategy
• Manage and maintain the organisation s website(s)
• Write and optimise content for the website and social networking accounts such as LinkedIn Facebook and Twitter
• Track and analyse website traffic flow and provide regular internal reports
• Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
• Continually work on the Search Engine Optimization of the website(s)
• Fix any errors or bugs in online content
• Edit and post videos, podcasts and audio content to online sites
• Arrange webinars and webcasts
• Create online banner adverts and oversee pay per click (PPC) ad management
• Write copy for email marketing campaigns
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
• Work on printed material to supplement online products
• Attend product launches and networking events
• In conjunction with the Sales & Marketing Head, develops, maintains, and drives prioritization of all marketing activities
• In consultation with Sales & Marketing Head, executes the marketplace strategic plan; manages project plan
• A technical aptitude with the ability to discuss and quickly grasp use cases and create promotional material and collaterals for product/services offerings across a range of markets
• Brings innovative thinking and marketing practices to all marketing activities
• Implement marketing initiatives such as: field marketing, trade shows, collateral development, website copy writing, landing page creation, etc.
• Conceptualize Marketing content / collaterals
• Implement Branding initiatives and implement market awareness strategies to establish a (premium) brand
• Along with Marketing Services, develops metrics and KPIs to assess campaign success at the campaign, activity and channel levels to inform future campaign tactics
• Engages directly and visibly in the market, both independently and alongside the Sales & Marketing Head and other business leaders
• Focus on generating new leads for high-value solutions and services (Process improvement programs, R&D, experiments, etc.) in Pharma, Consumer Products, Food & Fragrance, Speciality Chemicals, etc. through account-based marketing programs

The role demands strong understanding of the Digital Marketing and tools required into Outsourced Engineering Services & Solutions Business. Create and execute various marketing campaigns, which will lead to sales success. Hands-on ability to create marketing content (positioning, collaterals, presentations, etc.).

Key Competencies:

• Ability to understand the solutions and conceive marketing materials
• Understanding of market research and data analysis methods
• Ability to apply marketing techniques over digital (e.g. social media) and non-digital channels
• Good communication (written and verbal) and interpersonal abilities Experience / Exposure to Plant & Process, Consumer goods, Pharma, Food & Beverage will be preferred
• Good understanding of the entire sales cycle in Program-level selling, Outsourcing / Off-shoring business model, etc.
• Proven ability to achieve goals in a fast-paced, high-growth environment
• Highly organized!! Highly responsive!!
• Strong MS Word, Excel and PowerPoint, Graphics tools (desirable) skills required
• Pro-active and self-motivated
• Consistent attention to detail and accuracy

Accountabilities and Performance Measures

• Marketing campaigns that leads to sales success / brand promotions / market penetration
• Successful promotion of new / existing offerings to win new customers
• Achieves growth targets in the assigned geography or account base with account-based marketing

Education/Skills/Experience:

• Bachelor s degree in Chemical, Mechanical, IT or equivalent + Masters in Business Administration (must)
• 2+ years / 3 to 5 years of related experience in marketing, with a focus on marketing and communications strategy and planning

Location:Pune

Remuneration:
Compensation as per industry standards. Benefits would be detailed in the final offer.