Content And Pr Manager Job in Tredence

Tredence is looking for a passionate Tech Content and PR Manager who could bring new ideas and energy into our brand marketing function.

Content Management:

Conceptualize a coherent content strategy and executive calendar aligned with short-term and long-term marketing objectives.

Passionate about the editorial process with a willingness to spend 60% of the time in writing/editing, 20% of the time in research and 20% of the time in dissemination and distribution.

Collaborate with the sales and practice teams to build solution and sales enablement collaterals. e.g.Case studies, sales navigators, blogs, video scripts, social media posts/campaigns, email campaigns.

Identify trending topics that would enhance audience engagement and acquisition during demand campaigns.

Ability to look beyond traditional channels of content dissemination and focus on the distribution in new-age channels and social media platforms to increase web traffic.

Work closely with the growth/performance marketing team, content agencies and produce content that generates demand specific results.

Ability to build SEO-friendly content that helps us get found via search engines, and showcases Tredence as a thought leader. Public Relations:

Steer a positive brand positioning for Tredence in the market (Customer/Potential Employees) by communicating values, growth, innovation programs, accomplishments and points of view

Work closely with the PR agency/journalists and build a niche and disruptive positioning for Tredence through new age and traditional channels.

Prepare media briefs, coordinate with leaders, and drive differentiated positioning for Tredence in the media.

Basic Qualifications

6-8 years of experience from B2B IT product/services industry.

Bachelor's Degree in journalism, communications, and English.

Experience with the editorial process (from ideation to execution to editing)

Passion for building new brand narratives and stories.

Ability to plan, prioritize, and execute initiatives in a fast-paced environment.

Bachelor's Degree in journalism, communications, and English.