Marketing Project Manager Job in Tlc Digitech

Role and Responsibilities

Project Management

• Develop comprehensive project plans, including scope, objectives, timelines, and resource allocation.
• Coordinate marketing projects efficiently, ensuring all tasks are completed on time and within budget.
• Prioritize tasks and manage timelines effectively to meet project milestones and deadlines.
• Collaborate with digital marketing, brand marketing, content and creatives, and customer experience teams to ensure smooth delivery of requirements.
• Utilize Gantt charts and other project management tools for tracking project progress and identifying potential bottlenecks.
• Collaborate closely with cross-functional teams, including marketing, design, sales, and product development, to ensure alignment and seamless execution of projects.
• Facilitate regular project meetings, providing updates to stakeholders and addressing any concerns or questions.
• Manage project documentation, including meeting minutes, status reports, and change requests.

Production Adoption

• Define and ensure the execution of the brand research strategy for TLC. Ensure brand parameters are tracked at regular intervals and feedback is incorporated in the brand plan/strategy.
• In collaboration with the Digital Campaign team, lead and manage standardized and frictionless implementation of TLC DigiTech s brand initiatives.
• Develop corporate advertising campaigns over social media and development of media strategy.
• Oversee the creation of key themes and messages to elevate the image of TLC DigiTech s brand.
• Lead TLC DigiTech s brand purpose and positioning across the TLC markets through relevant stakeholders engagement.
• Oversee sponsorship opportunities in industry seminars, conferences, and other relevant events.
• Oversee the development of brand KPIs to monitor brand progress and its health and the setup of digital metrics and processes to monitor efficiency and efficacy of media budgets.

Desired Profile

• 6+ years of proven track record as a project manager or related field.
• Familiarity with industry-specific tools or software relevant to the organization's projects.
• Preferred experience within the Marketing function in branding/brand management/brand analytics in a progressive tech organization or hospitality.
• Bachelor's degree in business administration, Project Management, or a related field.