BriefCase
BriefCase

Business Head - D2c Job in Tlc Digitech

Business Head - D2c

Tlc Digitech a week ago
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Job Summary

Role and Responsibilities

  • Develop and execute the overall D2C business strategy, aligning with the company's vision and goals.
  • Lead cross-functional teams to drive product innovation, feature development, market expansion, and product support.
  • Identify and pursue strategic opportunities for revenue growth; including new market segments, product offerings, and initiatives to establish partnerships and alliances that enhance the D2C ecosystem.
  • Own product-level profitability by ensuring optimal allocation of budgets and monitoring various costs (CAC, development costs, infrastructure costs, support costs, people costs, etc.).
  • Negotiate and finalize agreements with key stakeholders like merchants, technology partners, and institutions while ensuring mutually beneficial partnerships.
  • Oversee customer acquisition initiatives by leveraging digital marketing, user behavior & user growth strategies; oversee customer retention programs to minimize churn rate & maximize lifetime value.
  • Lead merchant onboarding efforts, ensuring a diverse and curated selection of upscale merchants on the platform by providing support and guidance to optimize the merchant s presence and offerings.
  • Liaison with the technical program management team in prioritizing various feature enhancement and maintenance support.
  • Ensure adequate support is extended for timely resolution of merchant and consumer queries & issues.
  • Define and track key performance indicators (KPIs) to measure the success of D2C business initiatives and present periodic business reports to TLC leadership and other stakeholders.

Desired Profile

  • Bachelor's degree - BBA / B.Tech / B.Com
  • Master's Degree - MBA (Sales & Marketing, Information Management) - Added Advantage
  • 12+ years of experience in business development with strong understanding of D2C business models, preferably in hospitality and/or technology.
  • Familiarity with e-commerce platforms and mobile app development.
  • Proficiency in data analytics and market research tools.
  • Understanding of B2B sales processes and D2C user growth methodologies.

Qualification :
Bachelor's degree - BBA / B.Tech / B.Com
Experience Required :

Minimum 12 Years

Vacancy :

2 - 4 Hires

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