Performance Marketing Head - Consumer Business (agm) Job in Super Highway Labs Pvt. Ltd.
Performance Marketing Head - Consumer Business (agm)
Super Highway Labs Pvt. Ltd.
4+ weeks ago
- Gurgaon, Haryana
- Not Disclosed
- Full-time
- Permanent
Job Summary
# Strategic leadership across all acquisition channels delivering quality customer growth.# Evaluating differential acquisition strategy across existing and potential new geographies # Constant evaluation of new and existing acquisition channels to drive high quality new users# Own overall acquisition budget with clear accountability of Customer acquisition cost (CAC) and potential LTV of acquired users# Own overall churn and lifetime value metric for new & tenured # Drive omnichannel, retention initiatives to reduce overall churn and increase LTV of the customers# Develop insight driven customer on-boarding, loyalty, and win-back strategies and work with appropriate teams to implement strategies# Lead all customer facing communications / campaign management to ensure synchronization of the same with key retention # Building mentoring individual channel owners in the performance marketing team# Driving insights and constant improvement to achieve overall targets for the team
Experience Required :
Fresher
Vacancy :
2 - 4 Hires
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