Manager - Programming Strategy & Insights Job in Star
Manager - Programming Strategy & Insights
- Mumbai, Maharashtra
- Not Disclosed
- Full-time
- Permanent
KEY RESPONSIBILITIES
Using data to help create better content and improve show and channel performance. The data set is not restricted to TV data but Hotstar and other viewer tracking data
Planning the channel FPC to ensure we deliver market share
Analysing consumer feedback basis primary consumer research, accurately identify problem areas and provide sharp & actionable insights to the content and communication teams
Use insights from consumer feedback and quantitative data sources to actively provide stimulus and strategic direction to the internal teams and other stakeholders
Holding the GRP estimation and target setting for annual as well as quarterly planning
PERFORMANCE MEASURES
Identifying strategic levers for growing the viewership of the channel.
Ownership of RODP goals.
Number of sharp and actionable insights that were provided to business that aided strategic decisions (launch, sustenance, and communication turnaround)
Number of projects worked on and its long/ short term impact
QUALIFICATION
Post Graduate in Management
Fresher
2 - 4 Hires
