Channel Sales Partner Job in Star

Channel Sales Partner

OVERVIEW OF THE COMPANY

JOB DESCRIPTION

CONTEXT

This is a revenue generation role where the incumbent will be responsible to sell our advertising solutions to media agencies and marketeers for one of the channels within the Hindi Movies 2 cluster. The position holder will be responsible for maintaining relationships with a designated set of key strategic accounts and identifying new accounts to maximize revenue from them through sale of commercial time and branded solutions

POSITION RESPONSIBILITIES

Strategic / Policy related KRAs

• Develop a thorough understanding of the product, its strengths, positioning, content etc. to be leveraged for pitch impact and effectiveness
• Develop a thorough understanding of the industries/categories being serviced as well as unique marketing challenges being faced at each client organization
• Network, engage with and build strong relationships across levels at client as well as agency organizations to understand business trends, have direct visibility on upcoming campaigns and revenue potential
• Demonstrate thought partnership through a comprehensive understanding of the client and agency organization, their marketing needs, campaign efficiency metrices etc.
• Build a strategy to derive maximum revenue for your accounts

Operational / Process / Technology related KRAs

• Create, negotiate and close deals that maximise price/market share and deliver on the client s and agency s marketing objectives and expectations.
• Map competition (Sales strategy/Programs/Clients) and use market intelligence to develop strategies to maximize market share
• Deliver maximum value on deals by collaborating with cross-functional teams across the organization (PRS, Operations) and taking complete ownership of deal execution, client servicing and post evaluations of campaigns
• Act as an Account Manager rather than a Seller by providing dedicated account management to develop and nurture strong long-term relationships with key accounts.
• Business development to identify new clients

Financial Accountability / Commercial Impact

• Accurate monthly revenue projections
• Meet or exceed monthly/quarterly/annual quotas
• Achievement of CPRP benchmarks and high market share
• Continuously identify opportunities for additional revenue sources through non FCT avenues Brand Solutions
• Continuously strive to identify opportunities to maximise revenue opportunities

ORGANIZATIONAL RELATIONSHIPS

• Internal: Customer Analytics, Sales Operations, PRS
• External: Brand Managers, Category Managers, Media Planners, Media Buyers

PERFORMANCE MEASURES

• Monthly / Quarterly / Annual Revenue
• Price / yield
• Client Count (Effective coverage)
• Accuracy of projections and productivity

QUALIFICATION

• Minimum Qualification: MBA
• Total of about 3-7 years of sales experience

KNOWLEDGE AND SKILLS

• Strong business acumen with a deep understanding of product as well as market
• Strong client relations especially with the various business segments and categories. Should have access to key decision makers at client and agency level
• Ability to read numbers and take decisions basis data
• Ability to collaborate with internal as well as external stakeholders
• Ability to drive and achieve sales targets
• Ability to unlearn and learn to keep pace with the evolving media industry

COMPETENCIES

• Business acumen
• Networking and relationship building
• Collaboration
• Learning agility
• Analytical thinking
• Result orientation

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.