Digital Marketing Specialist Job in Skizzle Technolabs India Pvt. Ltd.

Responsibilities:

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Launch optimized online adverts through Google AdWords, Facebook etc. to increase company and brand awareness
• Brainstorm new and creative growth strategies Confidential
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
• Optimize portfolio of paid media investment across ad platforms.
• Drive data analysis to improve campaign effectiveness.
• Manage annual and quarterly forecasting and provide updates on growth opportunities.
• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Acquire insight in online marketing trends and keep strategies up to date
• Provide creative ideas for content marketing and update website
• Collaborate with designers to improve user experience

Requirements:

• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google AdWords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up to date with the latest trends and best practices in online marketing and measurement

Experience & Qualifications:

• B.Tech + MBA in marketing or a related field
• 3+ years experience in digital marketing