Digital Marketing Specialist Job in Feathersoft
Digital Marketing Specialist
- Cochin, Ernakulam, Kerala
- Not Disclosed
- Full-time
Roles and Responsibilities:
Develop and execute digital strategy.
Responsible for planning, building, and implementing digital marketing campaigns across multiple channels and platforms.
Should be familiar with organic search campaigns, paid advertising, email marketing, social media, and other channels to increase awareness about the company, brand, products, and services.
Expected to perform ad copywriting and content creation to support online marketing campaigns, includes writing guest posts for Digital PR campaigns, creating articles and other resources for organic search.
Administer the organization s website and publish content to support the marketing campaigns.
Expected to monitor the performance of the marketing campaigns and optimize them over time using data analytics software tools like Google Analytics.
Prepare reports, dashboards, or presentations to demonstrate the results of your work. You will need to analyze campaign outcomes and show a positive return-on-investment from digital channels.
Work alongside graphic designers to support the marketing campaigns by creating visual assets.
Skills:
Experience in Digital and Social Media Marketing having 2 years of work experience
Excellent communication and organizational skills
Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
Must have excellent persuasive writing skills and an efficient content creation process.
2 to 5 Years
2 - 4 Hires
