Digital Marketing Manager Job in Simplify Healthcare

Responsibilities Channel Marketing, Strategy & Campaigns Management: Lead, manage, implement and execute on the digital, performance, social media, SEO, and channel marketing roadmap and strategy. Lead and manage construction for a fit-for-purpose omnichannel marketing funnel architecture, ensuring cross-channel customer attraction, acquisition and attribution. Manage the PPC biddable media across search, social, display, programmatic, retargeting networks. Project manage cyclical digital marketing, content marketing and campaign production approval processes. Manage the execution of all digital marketing campaigns, including liaising with internal stakeholders as well as third-party optimisation specialists on performance improvements, budget allocation, forecasting, management, and CPL/CAC/LTV efficiency gains. Identify and provide recommendations on new and innovative performance marketing strategies, omnichannel engagement tactics, conversion rate optimisation and advocate on CX or product/service positioning benefits to drive new customer acquisition with an implement, test, measure, refine, scale-out mindset. Ensure brand + product proposition consistency for all biddable media promotions, respecting customer attraction and conversion value chain objectives, aligned with the digital, brand marketing and customer experience strategy. Mentor and support our small Digital Marketing team through regular coaching, mentoring and ongoing training. Manage external agency relationships and processes, ensuring deliverables and KPIs are set and achieved on time and on budget. Content Marketing: Lead the development and management of digital content amplification strategies to drive and optimise campaign results. Maintain strong and agile online brand voice through responsive social media targeting, channel marketing tactics and content engagement. Be a content guardian , working closely with the Content and Digital Marketing Strategists, ensuring that we are continually evolving our content approach and sustaining a testing culture. Attention to detail ensure all designs and/or design collaterals have been checked in accordance with style guide/check spelling and grammar and appropriate checks and version control measures are implemented. Campaign Performance & Reporting: Manage weekly and monthly KPI s, success measurement, full-funnel performance reporting, ensuring capital deployed delivers ROMI. Provide always-on performance marketing analytics and reporting through real-time dashboards. Define measurable goals and set benchmarks for full-funnel digital, social, omnichannel performance; ensuring all activities ladder up to overall brand/digital marketing and customer experience objectives. Development and maintenance of data acquisition, including Google Analytics and Google Tag Manager. CRM/Email Marketing & Automation: Customer Analysis identifying trends, insights and behaviors. Manage database segmentation, optimising communications, improving customer conversions, and personalised communications (solid understanding of HubSpot and ZoomInfo desired). Ability to build emails as well as develop an overall email and SMS strategy that includes: audience segmentation based on behaviours and profiles, email and SMS campaigns and email/SMS drips, A/B testing and multi-variate testing Good understanding of email IP reputation and maintenance. Solid understanding of the components of an effective and compelling email, including: email copy, email design (e.g. visual hierarchy), subject lines, Pre-headers, CTAs. Website design and development: Establish and support a data-driven approach and drive CMS development to produce effective, personalised experiences for prospects and members. Build company websites from scratch, update and maintain websites using WordPress and Squarespace. Ensuring websites are always up to date. Provide recommendations to improve the user experience, in line with contemporary best practice for UX design principles. Consolidate, restructure and enhance and if necessary, override existing CSS to achieve two specific objectives: Consistency in terms of colour palette, font, icons and layout. A responsive layout that renders well on mobile and desktop browsers. Required Skills 5+ years in a digital marketing leadership role, preferably within the IT sector managing a team and digital marketing function for a startup/mid-sized firm. Ideal if someone has had the experience of building a digital marketing function from scratch and managing all the functions channel marketing, strategy, PPC ads, SEO, content marketing, CRM, email marketing and automation, web design and development. Demonstrated expertise creating, managing, optimizing digital campaigns across Social Media channels. Experience working on multi-channel, geo-targeted, regional and global campaigns. Demonstrated digital marketing project management knowledge and experience. A strategic and tactical mindset able to lead direction and execution of various digital marketing channels. Strong digital / marketing technologist comfortable and proficient building channel architecture including full-funnel tracking. Broad interest, understanding and know-how across emerging digital marketing technology trends. Demonstrated capabilities and excellence across end-to-end Paid Social/Search campaign management, PPC/biddable media tactics (established and emerging trends), Conversion Rate Optimisation. methods, mobile-first targeting, eDM/SMS, content that converts, funnel architecture, eCommerce, and omnichannel marketing technologies. Advanced proficiency and in-depth knowledge operating digital performance measurement software + social media business manager dashboards including Google Analytics, Data Studio, Google Tag Manager, Facebook + Instagram Business Manager, Excel, Tableau, PowerBI and other bid, tracking or database management platforms. Strong decisive analytical skills; a data-driven approach to problem-solving and decisions. Certified in HubSpot, Google AdWords, Google Analytics. Demonstrated working knowledge of integrated SEO best practices including for example SEMrush / Ahrefs. Know-how and thrust for emerging digital marketing methods including Voice Search. Strong copywriting + creative messaging skills; proven ability directing, creating, deploying Ad copies. Sufficient technical knowledge to foresee and address possible planning and production issues. Agile leadership capabilities applied in aggressive scale-up situations. Strong team leader and team player, willing to get his/her hands dirty, support and mentor team members and hold them accountable for their deliverables. Creative thinking and strategic decision-making skills. Strong communication skills; ability to influence. Confidence proving/disproving hypotheses and proposing your own.