Brand Manager - Pharma/ Healthcare/ Lifesciences Job in Recruise India Consulting Pvt Ltd

Roles and Responsibilities

Job Description:

• Incumbent will be responsible for the HCP marketing operations activities and will be a part of the McM CoE team.
• Develop and execute robust omni-channel marketing campaigns that include email, virtual sales reps, programmatic advertising, search, SEO, SEM, EMR, social media etc. to drive brand growth & SoV. Work with external agencies wherever required.
• Develop communication strategy and messaging cadence for brands in close co-ordination with the client and on-site marketing teams.
• Collaborate on key HCP brand plans for omnichannel brand marketing with the on-site team and clients in the EU/US region.
• Collaborate with the analytics team to draw actionable insights from proprietary data sets and drive next best recommendation.
• Lead brand review meetings, strategic planning, and use incisive business insights to optimize channel, marketing, and promotional mix to drive above benchmark results in campaign performance.
• Contribute to the pre-sales process by understanding client s business problem and crafting an effective solution in the RFP response document.

Job Description:

• Incumbent will be responsible for the HCP marketing operations activities and will be a part of the McM CoE team.
• Develop and execute robust omni-channel marketing campaigns that include email, virtual sales reps, programmatic advertising, search, SEO, SEM, EMR, social media etc. to drive brand growth & SoV. Work with external agencies wherever required.
• Develop communication strategy and messaging cadence for brands in close co-ordination with the client and on-site marketing teams.
• Collaborate on key HCP brand plans for omnichannel brand marketing with the on-site team and clients in the EU/US region.
• Collaborate with the analytics team to draw actionable insights from proprietary data sets and drive next best recommendation.
• Lead brand review meetings, strategic planning, and use incisive business insights to optimize channel, marketing, and promotional mix to drive above benchmark results in campaign performance.
• Contribute to the pre-sales process by understanding client s business problem and crafting an effective solution in the RFP response document.