Head Marketing Job in Raffles Educity Theme

Function/Department : Marketing

Division : Corporate Office

Job Purpose:

This position will play a critical role in developing and executing the Marketing strategy for business for India market, with the objective of building the Organisation as the Most Preferred Brand for immigration services and IELTS coaching, and achievement of Brand Visibility, customer acquisition targets, market share and revenue enhancement

Key Accountabilities :

The position is responsible for:

• To develop and execute entire gamut of marketing activities responsible for Global Brand Building
• Develop and Manage relationships with Ad Networks, Digital Agencies, vendors and partners
• To lead the Briefing and liason with Creative Media, and PR team on Brand campaigns
• To conduct and actively market the organizational brand at seminars, job fairs, industry associations, professional association
• To collaborate and liason with academic institutions and colleges to actively promote the brand
• Developing the Annual Marketing Budget for the brands followed by monthly budgeting, forecasting and planning for Brand and campaigns
• Planning monthly marketing calendar in liaison with Branch Heads and the Branch marketing teams
• Media planning and managing execution of ATL, BTL activities on all the campaigns
• Driving media planning and buying for maximum impact of the campaigns at minimum costs
• To drive Market intelligence around best practices and current trends
• Use customer insights, marketplace trends, competitive knowledge and portfolio metrics to strategically identify and lead the development and execution of new marketing capabilities and platform initiatives
• Collaborating with Branch heads and their teams to achieve business targets (Customer Acquisition / Registration targets for Immigration and IELTS)
• Designing and driving process for ensuring relevant, quality marketing content is being prepared
• To design and execute a robust Rural Marketing strategy to achieve high rural penetration and customer acquisition targets from rural market
• To actively drive Digital Media Marketing through initiatives like
  • Website Planning & Development
  • Content Writing, content marketing and content automation
  • Social Media Marketing and social media optimization
  • Search engine optimization (SEO)
  • Search engine marketing (SEM)
  • Influencer marketing
  • Campaign marketing
  • Data-driven marketing
  • E-commerce marketing
  • E-mail direct marketing
  • Display advertising, e books, and optical disks and games

• Sales and Marketing experience
• Team Handling (5 to 10 team size)
• English speaking, Punjabi and Hindi
• Brands & Promotions / Hospitality / Service industry

Key Competencies required for the Position:

Key Knowledge &/or Skills required to achieve expected results in this position.

Behavioural:

(5 most Critical Competencies Refer List of Competencies for detailed explanation of each)

• Leadership skills
• Creativity and Innovativeness
• Collaborating Effectively
• Business Acumen
• Communication and Listening skills

Functional :

• MS Excel
• Working Knowledge of ATL and BTL Marketing initiatives
• Knowledge of complete IELTS and Immigration process