BriefCase
BriefCase

Lead Retention Marketing Job in Practo Technologies Pvt. Ltd.

Lead Retention Marketing

Practo Technologies Pvt. Ltd. 4+ weeks ago
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Job Summary

What if, instead of a job, you had a mission? A mission to create the future of healthcare alongside a team of brilliant, passionate people, on a canvas that touches billions of consumers around the world?

It's what we do at Practo.

Practo is made up of people from diverse backgrounds, united by our mission to help people around the world live healthier, longer lives by simplifying ways to be healthy. Our culture revolves around first principles thinking that leads to daring ideas and we have the freedom and opportunity to turn these ideas into reality. We are dedicated to improving healthcare access for everyone and leaving the world better than we found it.


Job Responsibilities

  • Create, manage, and optimize retention campaigns and ads on paid and owned media
  • Monitor and analyze campaigns to meet goals
  • Create a user-first retention strategy that goes across businesses. Balance business requirements with overall digital marketing revenue goals
  • Work closely with Product to utilize all owned media channels to track and increase LTV of app users
  • Identify the latest trends and technologies affecting our industry. Pushing our Digital marketing Strategies beyond industry best practices.
  • Coordinate with the Graphic Designing team/agency to get creatives made for weekly retention campaigns


    • Skills Required: Experience with running and tracking Clevertap campaigns, Experience in handling and scaling email as a channel, Creative thinking, Data Analysis, Proven track record of developing and implementing strategies that can increase LTV of a user.


    Behavioral Traits: Willingness to learn new skills, embrace emerging technology, dedication to growth with concrete examples, the abilities to adapt easily to change and accept increased responsibility with complete ownership, pushing yourself to learn a new skill or strategy, to take on additional responsibilities and having a positive, hard-working attitude
    Experience Required :

    6 to 8 Years

    Vacancy :

    2 - 4 Hires

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