Sr. Analyst - Seo And Web Marketing Job in Plivo

We are seeking an experienced and highly motivated Senior SEO Analyst to join our demand generation team. As a Senior SEO Analyst, you will play a critical role in optimizing our online presence and driving organic traffic to our website and other digital assets. Leveraging your deep expertise in search engine optimization (SEO) strategies and techniques, you will lead efforts to enhance our website's visibility, user experience, and overall search performance. The ideal candidate will possess a strong analytical mindset, a proven track record of driving successful SEO initiatives, and a passion for staying updated with the latest industry trends. This position will be a remote/work from home opportunity, but the candidate must be located in Bangalore. Roles & Responsibilities: Lead the development and execution of comprehensive SEO strategies for our digital properties, including websites, blogs, and other online platforms to drive organic leads and pipeline. Perform in-depth keyword research to identify high-potential opportunities and drive targeted organic traffic. Conduct thorough SEO audits of our websites, identifying technical issues, performing on-page and off page optimizations, and identifying content gaps to improve overall search performance. Collaborate with content developers, web developers, and designers to ensure SEO best practices are integrated into all aspects of our digital assets. Monitor and analyze site performance metrics using tools such as Google Analytics, Google Search Console, and SEO software to track progress and identify areas for improvement. Stay current with industry trends, algorithm updates, and best practices, and apply this knowledge to adapt and evolve our SEO strategies accordingly. Provide weekly reporting and insights to stakeholders, highlighting key performance indicators, trends, and actionable recommendations. Analyze performance metrics from organic channels - such as traffic, rankings, SQLs, opportunities, wins, and revenue generated from organic channels. Collaborate with cross-functional internal teams (such as content, demand gen, design, product marketing, and web development) to integrate SEO initiatives with broader marketing campaigns and initiatives. Work with and identify external agencies to drive SEO outcomes. Strong understanding of advanced link building techniques. Who You Are 4+ years of experience in SEO, with a strong track record of planning and implementing successful SEO strategies. Proficiency in using SEO tools such as Ahrefs, SEMrush, Moz, Screaming Frog, Google Search Console, VWO, HotJar, and Google Analytics. Demonstrated expertise in on-page and technical SEO, including but not limited to keyword research, meta tags, schema markup, site speed optimization, and mobile responsiveness. Experience with content optimization and the ability to provide actionable recommendations for improving content quality and relevance. Ability to use tools such as VWO to run website experiments and improve conversions and reduce bounce rates. Strong analytical skills and data-driven mindset, with the ability to extract insights from complex datasets and translate them into actionable strategies. Excellent communication and interpersonal skills, with the ability to work collaboratively across teams and communicate SEO concepts to non-technical stakeholders. Certifications in SEO or digital marketing are a plus. Perks & Benefits Remote First Culture. Home office Infra Allowance. Industry-leading compensation and benefits. Premium Healthcare/Wellness benefits for Employee and Family. Open culture and working with a young and dynamic team. Career advancement opportunities. Generous vacation policy leading to great work life balance.