Seo/google Analytics Specialist Job in Plasma Softech
Seo/google Analytics Specialist
Plasma Softech
4+ weeks ago
- Noida, Gautam Buddha Nagar, Uttar Pradesh
- Not Disclosed
- Full-time
- Permanent
Job Summary
Essential Duties and Responsibilities:
Web Analytics Function:
- Analyzing a website s key performance metrics and competitive trends with the use of Google Analytics Platform
- Use of modern analytics tools to establish heatmapping, scroll mapping, user journey, and other precise metrics
- Creating forecasts and analyzing historical trends using operational and statistical tools and models
- Directing queries and analyzing databases and logs to produce daily, weekly and monthly reports, providing actionable metrics
- Making recommendations regarding process improvements and helping develop performance policies and procedures
Web Analytics Function:
- Conduct competitive research and analysis to provide keyword suggestions and improve overall site SEO scores/rankings
- Develop optimization strategies that increase the company s search engine results rankings
- Research SEO keywords to use throughout the company s website and marketing materials
- Set measurable goals that demonstrate improvement in marketing efforts
- Monboitor daily performance metrics to understand SEO strategy performance
- Collarate with others within the marketing department to manage SEO strategy
- Update content and website links for maximum optimization and search engine rankings
Other Digital Marketing functions are a plus:
- Any SEM experience with running or providing attribution for campaigns and advertisements
- B2B Marketing Collateral Creation with design tools
- Web development experience
- Professional communication experience in a B2B environment
- Project Planning
- Experience required : 5+ Years in a B2B marketing environment
Experience Required :
Minimum 5 Years
Vacancy :
2 - 4 Hires
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