Senior Digital Marketing Specialist/strategist Job in Primafelicitas Ltd

Making strategies to improve website ranking and implementing them in order to get the best result for selected. Keywords that include activities such as internal linking, Blog posting, On-Page optimization, Off-Page optimization, Meta tag, title description, etc. To build a roadmap to harness the website & overall company online presence to increase business and generate quality leads. The creation of detailed On-Page and Off-Page optimization strategies & road maps and implementing and regularly monitoring & optimizing them. Increasing Website Traffic, Clicks, Impressions, and improving Keyword ranking. To build quality backlinks through activities such as Link Building, Article submission PDF sharing, Blog Commenting, Press releases, Guest Blogging, Podcast. Collaborating with the Content team in the development of SEO-optimized content. Generate complete daily, weekly, monthly tracking reports for traffic and performance. Monitoring website visitors and their Button clicks/website journey through tools such as Google Analytics etc. Responsible for generating leads from SEO, LinkedIn, and other Social Media and Paid ADs (AdWords and SMM). Develop, deliver, and monitor PPC & SMM campaigns and continue to optimize to get the best results. Creating Advanced Remarketing Lists and creating remarketing campaigns based on the visitors spending time. Audience visited particular web pages, etc. through PPC & SMM. While working on generating leads through Search & Native ADs simultaneously work on decreasing the CPC and cost/conversion. Have a strong learning aptitude and continue to learn and update on the latest Digital Marketing techniques etc.