Performance Marketing Manager Job in Digidarts Marketing Pvt. Ltd
Performance Marketing Manager
- Gurgaon, Haryana
- Not Disclosed
- Full-time
- Permanent
KEY RESPONSIBILITIES:
Campaign Management & Performance:
Manage, review, and perform daily account responsibilities associated with Google Ads, Facebook Ads, LinkedIn Ads and other media platforms for a variety of clients.
Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
Coordinate with the copywriters & graphic designers to provide creative copy suggestions and graphical ad templates.
Manage Display network placement lists on Google Ads and through other contextual advertising/native platforms (Taboola, Outbrain).
Provide recommendations and execute strategies to achieve clients targets like ROAS, CAC & CPL
Communication to team and management on project development, timelines, and results.
Provide oversight and work closely with the other team members to meet client goals.
Coordinate with the growth team to provide media account audits of prospects and create media plans accordingly.
Coordinate with the account management team to create monthly media plans and reports for smoother client management.
Attribution & Reporting
Identify gaps within the attribution channels and solve them to deliver performance for the client.
Collaborate with the analytics team to manage attribution & analytics platforms like AppsFlyer, Branch, MixPanel, Google Analytics, etc.
Closely work with the Growth team to up sell our services to our clients.
Closely work with the accounts manager to create, share and explain reports to clients.
Team Management & Training
Identify knowledge gaps within the team and develop a plan to fulfil them.
Recruit media managers & executives, set objectives, train and coach, and monitor performance ensuring assigned tasks and responsibilities are fulfilled.
Requirements
At least 4 years of relevant experience in an agency or brand-side.
Working knowledge of digital marketing concepts tools & trends.
Working knowledge of attribution & analytics platforms like AppsFlyer, Branch, MixPanel, Google Analytics, etc.
Excellent communication, interpersonal, and organizational skills.
Superb leadership ability.
Working knowledge of Microsoft Office/Google Sheets.
Prior digital marketing agency experience will be preferred.
4 to 5 Years
2 - 4 Hires