Performance Marketing Manager Job in Digidarts Marketing Pvt. Ltd

Performance Marketing Manager

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Job Summary
KEY RESPONSIBILITIES:

  • Campaign Management & Performance:

    • Manage, review, and perform daily account responsibilities associated with Google Ads, Facebook Ads, LinkedIn Ads and other media platforms for a variety of clients.

    • Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.

    • Coordinate with the copywriters & graphic designers to provide creative copy suggestions and graphical ad templates.

    • Manage Display network placement lists on Google Ads and through other contextual advertising/native platforms (Taboola, Outbrain).

    • Provide recommendations and execute strategies to achieve clients targets like ROAS, CAC & CPL

    • Communication to team and management on project development, timelines, and results.

    • Provide oversight and work closely with the other team members to meet client goals.

    • Coordinate with the growth team to provide media account audits of prospects and create media plans accordingly.

    • Coordinate with the account management team to create monthly media plans and reports for smoother client management.


  • Attribution & Reporting

    • Identify gaps within the attribution channels and solve them to deliver performance for the client.

    • Collaborate with the analytics team to manage attribution & analytics platforms like AppsFlyer, Branch, MixPanel, Google Analytics, etc.

    • Closely work with the Growth team to up sell our services to our clients.

    • Closely work with the accounts manager to create, share and explain reports to clients.


  • Team Management & Training

    • Identify knowledge gaps within the team and develop a plan to fulfil them.

    • Recruit media managers & executives, set objectives, train and coach, and monitor performance ensuring assigned tasks and responsibilities are fulfilled.



Requirements

  • At least 4 years of relevant experience in an agency or brand-side.

  • Working knowledge of digital marketing concepts tools & trends.

  • Working knowledge of attribution & analytics platforms like AppsFlyer, Branch, MixPanel, Google Analytics, etc.

  • Excellent communication, interpersonal, and organizational skills.

  • Superb leadership ability.

  • Working knowledge of Microsoft Office/Google Sheets.

  • Prior digital marketing agency experience will be preferred.



Experience Required :

4 to 5 Years

Vacancy :

2 - 4 Hires