Product Marketer Job in Phablecare
Product Marketer
- Bengaluru, Bangalore Urban, Karnataka
- Not Disclosed
- Full-time
WHAT THE ROLE INVOLVES: Establish and develop product positioning with strong differentiation Simplify and streamline product messaging for users, peers and partners Drive integrated product marketing campaigns across multiple channels Craft compelling user stories and data-driven case studies Interview power users and communicate key insights to the internal team Analyze competitors and market trends to find unique opportunities Collaborate with marketing, product and engagement teams to gather insights Create authoritative content as our brand evangelist on social platforms Collaborate with senior management in outlining the product vision and roadmap Explore new initiatives with our partners to create co-branded content Drive sales enablement through intelligently crafted decks and collateral WHAT WE EXPECT: Bachelor s degree in Communications, Business or Marketing (preferred) Proven experience of 3-5 years in product, SaaS or B2B marketing Proven history of value-driven content marketing - in the form of qualified leads, assisted conversions, traffic or revenue driven, or outcomes achieved Impeccable writing and storytelling skills, with a strong command over the language and consistent voice and tone that exudes authority Ability to identify and implement opportunities based on analysis and research, and bring innovative ideas to life with our design team Experience in initiating and driving GTM strategies across channels for businesses Experience in working with cross-functional teams, especially in marketing, sales, product management, customer success and engagement A strong eye for detail and excellent verbal/presentation skills
3 to 5 Years
2 - 4 Hires
