Manager - Marketing And Branding Job in Mordor Intelligence

Roles and Responsibilities

Branding

• Creating a strong brand perception throughall digital touchpoints such as websites, social media, and email newsletters.
• Understanding our target customers.and expanding the customer base.

Product Strategy

• Work on inbound and outbound strategies to market each of these products - Syndicated Reports, Custom Research, Database Subscriptions

Inbound Marketing:

• Understand different sources used by our target audience who look for market intelligence.
• Generate leads through digital channels that are apt for our business, mainly focusing on organic traffic & SEO.
• Work towards definitive goals. Responsible for all the stages right from hypotheses to execution.
• Responsible for exploring the latest SEO trends, stay updated with page ranking algorithms, and how it impacts our business
• Responsible for on-page and off-page SEO strategies.Have a complete picture of how a user searches for content, what factors influence the CTR, and what makes the user explore the landing page.
• Understand and communicate how to optimize existing content through marketing efforts to boost the rankings.
• Exploring new channels and potential opportunities to improve online presence across the globe.
• Assess our presence in each of the sources and come up with ways to expand it.
• Target the right audience and set goals to convert these users into prospects.

Outbound Marketing:

• Constantly monitor the trends and seek opportunities.
• Come up with outbound strategies to market our products on various channels such as email marketing, events, and social media
• Generating prospects through these outbound campaigns.

Client Retention

• You understand what makes a client come back to us.
• You execute strategies to increase client retention

Qualifications

• MBA - Marketing / Branding / equivalent.
• 6 + years experience in Marketing and Branding of digital content
• Experience in market research and consulting space.
• Solid experience incontent strategy and brand building in B2B space.
• Solid understanding of monitoring tools such as Search Console, Bing webmasters, Google Analytics, etc.., marketing tools such as Moz, SEM Rush, Alexa, Google Keyword Planner, etc..
• Strong understanding of digital marketing both paid and organic.
• An independent thinker and have experience in leading a team.