Digital Marketing Manager ( Female Candidate Preferred ) Job in Shv Energy Pvt. Ltd.

Roles and Responsibilities

The Indian market is becoming more and more digital with a rapidly increasing number of people having access to (fast) internet connections, often via multiple devices. To support its ambition for growth and reduction of carbon emission (see company profile), SHV Energy Pvt Ltd is looking for a Digital Marketing Manager to drive its ambition in the digital domain.

Who are you
You are an early adapter who lives and breathes digital marketing. You have a strong sense of initiative and ownership to lead digital initiatives. You are a team player and strive on building and managing strong relationships. You have a good commercial sense and able to generate buy-in/motivation among team members.

About the Role

• Co-create, manage and execute the Digital roadmap based on business needs (there is an existing digital roadmap)
• Digital activities are focused on
• Lead generation
• Engagement with the Customers & other stakeholders
• Website
• Various digital channels
• Various digital tools
• Continues analysis, recommendations and optimization of existing digital activities/channels (e.g. Online Customer Journeys)
• Development of holistic (digital) marketing campaigns & tailored campaigns
• Track costs and deliverables of digital initiatives
• Kick-start new digital initiatives (e.g. E-commerce)
• Lead digital/online marketing workshops to improve the skills the organisation

Desired Candidate Profile

• Graduates ( preferably with Engineering ) with MBA / Digital Marketing
• You have a substantial track record in Digital Marketing (7 years minimum) within other (MNC) companies/digital marketing agencies/web development agencies
• You have excellent written and oral communication skills in English
• You have strong analytical skills and a hands-on approach
• You value insights before assumption, and are able to use data to find answers
• You are commercially driven, tech savvy and have an entrepreneurial mind-set
• You are creative and comfortable with identifying target audiences, user stories and devising digital campaigns

Experience

• Building, implementing and reporting on holistic (digital) marketing campaigns with different touch-points.
• SEO, SEA, display advertising, retargeting, email marketing, social media marketing, affiliate marketing and content marketing.
• Optimizing landing pages and user funnels.
• A/B testing, heat maps, etc. to optimize UX/Customer Journeys and writing requirements specifications for web developers. Basic understanding of coding is a big plus.
• Setting up and working with tools & suites for digital marketing and analytics (e.g. Google Analytics, AdWords, Experiments, Tag-Manager, DoubleClick, SEOmoz, ESPs, SEM Rush, Hotjar etc.)
• Working with different CMS systems (e.g. Sitecore, Drupal, etc.)
• Agile / Scrum / SPRINTS working methodologies
• Managing a team of content writer, designer & digital marketing executive

UG: B.Tech/B.E. in Any Specialization
PG: MBA/PGDM in Marketing