Programmatic Media Specialist Associate - Seo Job in Merkle Inc.
Programmatic Media Specialist Associate - Seo
Merkle Inc.
4+ weeks ago
- Pune, Pune Division, Maharashtra
- Not Disclosed
- Full-time
- Permanent
Job Summary
- Strategize and Execute the defined programmatic performance plan as designated for each individual client based on their targeted requirements on platforms like DV360 (primary), Revx, RTB house, etc
- Identify growth areas, consumer touchpoints; bring in industry best practices and digital innovations in-line with the objective of Brand.
- Ensure delivery of agreed campaign KPIs which are in line with or exceeds industry standards.
- Create and enhance cross department relationships that drive them to deliver exceptional performance with best effective ROI
- Maintain a close watch on the financial aspects of all campaigns and programs, such as budgets, expenditures, timelines, and Return-On-Investment.
- Follow all the set protocols for approvals, documentation, and budgeting in accordance with audit guidelines.
- Drive integration across media to amplify all ideas through digital
- Conduct post campaign analysis and present findings
- Creating and presenting to client the plans & strategies for new campaigns
- Creation, management, and optimization of the campaigns, which includes controlling goal (CPA and ROI) of the Campaigns, Improving CTR (Click through Rate) of the Campaigns, managing the CPM's.
- Presenting post evaluation of the executed campaigns.
- Working from cross-teams to understand the client's business at an overall digital level and deliver the optimized strategy for DV360/programmatic.
Areas of success & impact:
- Strategizing and execution excellence in DV360 (primary for performance campaigns)
- Campaign Optimization to increase efficiencies of delivery metrics (lower funnel metrics)
Key Relationships you ll handle & collaborate with:
- Client Strategy Team - Performance POC's/Ops POC's
- Internal Ops teams
- Engagement Team/CSM team
Knowledge, Skills and Abilities:
- Good understanding of the programmatic performance planning processes including benchmarking Plans, media costs, consumer segmentation, consumer journey and new media trends.
- Should have working knowledge of DV360 and MMP's like Appsflyer, Branch, GA, DCM.
Experience Required :
Fresher
Vacancy :
2 - 4 Hires
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