Programmatic - Analyst Job in Merkle Inc.
Programmatic - Analyst
Merkle Inc.
4+ weeks ago
- Pune, Pune Division, Maharashtra
- Not Disclosed
- Full-time
- Permanent
Job Summary
Job Description:
- Suggest programmatic strategy and tactics that coordinate with and augment the overall media plan objectives for DB2B clients
- Create and actively manage and optimize programmatic campaigns in DSPs
- Be consistently curious and inquisitive learn how platforms work, and more importantly, learn how to game them
- Manage campaigns across programmatic mobile, display, video, OTT, CTV, and audio
- Understand how data from various channels can help the overall customer journey for each client account
- Identify, suggest, and setup private marketplace deals
- Continually acquire knowledge by maintaining relationships with key programmatic vendors portfolio
- Actively monitor campaign KPIs via reporting
- Produce and present engaging campaign analysis to clients, demonstrating the effectiveness of planning, testing, and media optimization and management
- Provide insight and guidance to members of the integrated media team
- Maintain and stay current on industry news and research
- 2-5years of hands-on experience with one or more of the following DSPs: Google DoubleClick Bid Manager, TheTradeDesk, DataXu, Amazon Advertising Platform, Adobe/TubeMogul, and Sizmek
- DoubleClick Campaign Manager/DoubleClick Bid Manager certifications are preferred but not required
- Strong written and verbal communication skills
- Detail-oriented and organized
- Able to multitask and work well under pressure
- Positive team player
- Proficiency in Microsoft Office applications
- Bachelor of Arts or Bachelor of Science degree
Experience Required :
2 to 5 Years
Vacancy :
2 - 4 Hires
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