Digital Marketing Project Manager Job in Lti Mindtree

Digital Marketing Project Manager

Lti Mindtree 4+ weeks ago

Mumbai, Maharashtra
Not Disclosed
Full-time

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Job Summary Job Purpose To help in the adoption scaling of customer experience martech platforms with Gen AI across businesses The platform will enable businesses to create digital content at scale drive better insights returns on digital marketing along with better customer experience Job Context Challenge The new digital MarTech platform with GenAI capability will enable higher repeat customers higher customer engagement experiences across businesses with endend digital marketing transformation at scale Job Description The GIT MarTech Adoption Manager is responsible for the management of digital marketing platform for business use cases This role will work closely with the Marketing CRM Business team members of businesses Group IT teams crossfunctional teams to develop cocreate and execute use cases pertaining to digital marketing with AI Creation execution of campaigns content insights analytics trendsby implementation on the latest platforms execution using Gen AI prompts brand social media understanding tracking performances to optimize campaign results for better ROI ROAs across brands Responsibilities Help in the adoption scaling up of the digital platforms across Businesses Liason with both businesses partner to understand the use cases develop them help activating them with businesses to scale Social media content creation with Gen AI along with business teams understanding of all social media marketing channels for comprehensive content ready for activation Meta Twitter WA Social listening social media google trends along with key dashboard creations with Gen AI for businesses Website blog content creation on platform with Gen AI Email content creation activation Search engine optimization SEO analytics Search engine marketing SEM dashboards creation with Gen AI for businesses Develop and execute digital marketing campaigns in collaboration other marketing team members from busineses Track and analyze campaign performance using data analytics tools for generation marketing insights with Gen AI Optimize campaign results by making adjustments to campaigns Provide training and support to other marketing team members from business for prompt engineering with Gen AI use of digital marketing technologies and platforms Understanding of MarTech customer data platforms to continuously help develop key features with feedback from business into the platform Qualifications Skills Masters degree in marketing business or a related field 3-4 years of experience in digital marketing Experience in MarTech platforms technology to achieve performance in terms of training demo content building for impact seo api integrations for platform enhancement ui ux social commerce social listening marketing automation Experience with AI driven content from prompt engineering data analytics optimization usage of MarTech tools Excellent communication and interpersonal skills Ability to work independently and as part of a team Strong problemsolving skills Ability to work under pressure
Skills Required :
Google Analytics - Campaign

Experience Required :

3 to 6 Years

Vacancy :

2 - 4 Hires