Group Head/ Sr. Manager - Media & Business Job in Liqvd Asia
Group Head/ Sr. Manager - Media & Business
Liqvd Asia
4+ weeks ago
- Mumbai, Maharashtra
- Not Disclosed
- Full-time
- Permanent
Job Summary
- Manage aligned and Partner relations including Analytics team, Creative team, Publishers, Affiliates, and Aggregators etc.Affiliate Marketing
- Direct Publisher Buying
- Own and drive Digital Media Campaigns, Performance Marketing Campaigns
- Digital Media Planning, Media Buying and end-to-end campaign management across BFSI, FMCG and Affluent -Business Portfolio
- Campaign Management and optimization strategy across Digital and Social Channels PPC, Display, Facebook, YouTube and Programmatic, UAC & Mobile App Marketing
- Own the Optimization and continuous improvement of performance media channels to drive customer Acquisition, Digital Sales, Up-sell and cross-sell."
- Creative Performance analysis
- Web Analytics & Traffic Analysis to track the Organic/direct Performance of Website
- Define and track KPIs to measure performance of various traffic generating channels including Organic, Direct, Affiliates, Referral, Social, Paid etc.
- Hands on Digital Marketing work experience in executing Digital Media Campaigns, social media, SEM, SEO
- Well versed with Platform Consoles like Adwords, Facebook Business Manager, DV 360,Twitter, LinkedIn Business
- Detailed understanding of digital marketing funnels and associated media platforms
- Understanding of Omni-channel campaigns and Marketing Automation
- Identifying cross sell & upsell opportunities
- Managing client relations & managing expectations
Experience Required :
Minimum 4 Years
Vacancy :
2 - 4 Hires
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