Performance Marketing Manager Job in Kuku-fm

About the Role: The growth team at Kuku FM is expanding. We are looking for a marketing expert to join our team and own all things Performance marketing. Your expertise is performance-driven social media advertising but you will thrive better if you also want to play around with Content, Creative Production, and most importantly numbers! Key Responsibilities: Using expertise in Google/Meta App Marketing Campaigns to create and implement high-impact performance marketing strategies to drive business goals of various sub-business units Manage and steer large, high-scale monthly Performance Marketing budgets Build the consumer renewal funnel to forecast, monitor, and achieve conversion via paid marketing channels Acquire returning customers with efficient CAC in line with budgets and targets Day-to-day campaign management and execution tactics based on performance to maximize return on ad spend and reporting the same data. Develop, implement, and refine retention marketing strategy to drive cross-sell/upsell Gather market insights & do competition bench-marking Work closely with the Creative team on creative optimization and the Analytics team to draw actionable insights Collaborate with Content teams to develop relevant content for your campaigns Conduct A/B experiments with clear success/failure metrics to improve campaign effectiveness across content, creativity, etc. Ensure accurate tracking and reporting across all key metrics, develop a strong reporting framework, analytics, and ROI tracking for all our campaigns Brainstorming new ways of segmenting potential customers and means of communication, leading to quick-test pilots In-depth understanding & hands-on experience in running ads across major digital platforms. Must-Have: Tamil Fluency 2+ years of hands-on experience with Google/FB Ads Manager. At least 1+ yrs running App-based UAC campaigns. You have an innate understanding of how app campaigns, event-based targeting, and retargeting campaigns work In-depth understanding of conversions, and how they affect the overall outcome of the platform A/B testing and experimentation setups can offer pointed insights on targeting, messaging, and creatives! You must be able to infer insights from multiple campaigns and offer strategies that can work at scale. Extremely proactive and ownership-driven, great communication skills are a must.