Product Manager Customer Apps Job in Kinara Capital

Job Responsibilities:

Product Lifecycle Management

• Drive the execution of all product lifecycle processes for products, including product research, market research, competitive analysis, planning, positioning, roadmap development, requirements development, and product launch

• Translate product strategy into detailed requirements for prototype construction and final product development by engineering teams

• Assess current competitor offerings, seeking opportunities for differentiation

• Appraise new product ideas and strategize appropriate go-to-market plans

• Built an internal customer facing application preferably - could be a B2C website or mobile app

• Prioritise and build new features like loan origination, loan servicing, customer payments, customer service, customer engagement, etc.

Cross Functional Collaboration

• Working closely with the development & quality testing teams to explain the requirements and solution to be built

• Get inputs from the marketing team for new product launches and marketing events to be launched and tracked from a business development point of view

• Work with marketing team, technology team, etc. to track digital advertising conversion through, FB, google analytics. UTM parameters, etc.

• Work closely with the data analytics team to gather the utilization stats and ensure it adheres to the key performance metrics

Drive Digital Customer Product Adoption and Growth

• Identify and implement the best technological ways to track advertising spends, conversions and the overall funnel

• Define and generate the relevant metrics and data points, maintain and run analytics on them based on the performance metrics indicators

• Track the performance impact of the current apps, website and create its growth trajectory from the customer engagement point of view.

• Analyze market data to develop sales strategies, and define product objectives for effective marketing communications plans

Documentation

• Create product strategy documents that describe business cases, high-level use cases, technical requirements, revenue, and ROI

Qualifications:

• Education: Bachelor s degree in product design or engineering

• Work Experience: Minimum 8/10 yrs with 5+ yrs of Product Management experience

Other Requirements:

• Product Roadmap design

• Prioritization and creating an MVP

• Advertising and Marketing tracking and analysis

Skills & Competencies

Technical Skills

• Creating Flowcharts, Wireframes, BRD, User Stories, Functional Specification Documents, Research, Solutioning and Workflow Designs

Soft Skills

• Communication

• Analytical skills

• Strategic thinking

• Interpersonal skills

• Accountability

Competencies

• Risk assessment

• Collaboration

• Data quality

Behavioral Traits

• Ability to work well with internal, including tech and business team, and external teams, including various tech partners and their engineering team

• Ability to influence decision making across wide variety of roles and levels in the organization

• Project management skills

• Developer experience a plus

• Goal oriented