Executive Crm Job in Jubilant Foodworks
Executive Crm
Jubilant Foodworks
4+ weeks ago
- Noida, Gautam Buddha Nagar, Uttar Pradesh
- Not Disclosed
- Full-time
Job Summary
Roles and Responsibilities
Purpose of CRM
- Own the Customer Lifecycle on own assets (App, Web, offline) through communication channels like App Push, SMS, eMail, Whatsapp etc
- Bring daily traffic and continually optimise conversions on own assets
- Increase customer base through improved retention, proactive churn management and accelerated win-back programs
- Engage customers in relevant content and themes
- Manage strategic projects on advanced segmentation, engagement and personalisation
- Execute CRM strategy across customer cohorts
- Use segmentation approach and drive key KPI s like frequency, winbacks, churn etc.
- Monitor campaign and Own Assets funnels to assess opportunities and build programs to improve conversion and reduce drop-offs
- Implementation and continuous improvement of CRM processes and systems
- Stakeholder Management Internal & External
- Work with creative/copy agencies for execution of Customer Lifecycle communication
- Ad hoc campaign creation, testing and validation
- Analyze campaign data and provide insights to optimize campaign performance
- Regular monitoring of latest trends in CRM strategies/tools/vendors/channels and driving adoption through pilots and consequently scale-up post success
- 1 to 3 years of relevant experience with CRM tools like MoEngage, Clevertap etc.
- Basic understanding of email campaign planning and execution
- Understanding of CRM marketing concepts (retention, churn prevention, reactivation & win-back) and best practices in the industry
- Working knowledge of web analytics tools like Google Analytics, Omniture etc.
- Ability to analyze data to derive meaningful insights
Experience Required :
1 to 3 Year
Vacancy :
2 - 4 Hires
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