BriefCase
BriefCase

Executive Crm Job in Jubilant Foodworks

Executive Crm

Jubilant Foodworks 4+ weeks ago
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Job Summary

Roles and Responsibilities

Purpose of CRM

  • Own the Customer Lifecycle on own assets (App, Web, offline) through communication channels like App Push, SMS, eMail, Whatsapp etc
  • Bring daily traffic and continually optimise conversions on own assets
  • Increase customer base through improved retention, proactive churn management and accelerated win-back programs
  • Engage customers in relevant content and themes
  • Manage strategic projects on advanced segmentation, engagement and personalisation
Key Responsibilities
  • Execute CRM strategy across customer cohorts
  • Use segmentation approach and drive key KPI s like frequency, winbacks, churn etc.
  • Monitor campaign and Own Assets funnels to assess opportunities and build programs to improve conversion and reduce drop-offs
  • Implementation and continuous improvement of CRM processes and systems
  • Stakeholder Management Internal & External
  • Work with creative/copy agencies for execution of Customer Lifecycle communication
  • Ad hoc campaign creation, testing and validation
  • Analyze campaign data and provide insights to optimize campaign performance
  • Regular monitoring of latest trends in CRM strategies/tools/vendors/channels and driving adoption through pilots and consequently scale-up post success
Qualification & Experience
  • 1 to 3 years of relevant experience with CRM tools like MoEngage, Clevertap etc.
  • Basic understanding of email campaign planning and execution
  • Understanding of CRM marketing concepts (retention, churn prevention, reactivation & win-back) and best practices in the industry
  • Working knowledge of web analytics tools like Google Analytics, Omniture etc.
  • Ability to analyze data to derive meaningful insights
Experience Required :

1 to 3 Year

Vacancy :

2 - 4 Hires

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