BriefCase
BriefCase

Manager - Intergrated Media Job in Itc Limited

Manager - Intergrated Media

Itc Limited 4+ weeks ago
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Job Summary Key Deliverables - Media Strategy - Finalize media strategy in coordination with media agency and ensure adherence to budget. Media Planning - Work with media agency to arrive at the right plan in terms of media mix, target market, deliveries & spends - Monitor execution as per the agreed proposal periodically - Review outcomes and establish regular reporting mechanisms for the brand team - Tracking Brand health, competition, and Media landscape changes and discussing with the Media Manager & Brand team. - Reporting on Annual Plan vs. actual execution. - Media intelligence and reporting. - Monitor the Agency s deliverables and report to the Media Manager. Media Innovations - Generate innovative media solutions and guide partners for smooth execution. Monitor & Measure outcome results on innovations. Requirements Experience and Educational qualification -Working knowledge of media planning of TV, Print, Radio, and Digital. - Knowledge of consumer behavior - Knowledge of marketing fundamentals like positioning strategy, brand building, brand engagement, etc. - Knowledge of the latest media trends - MBA (Marketing/Media) - Candidate should have 3-4 years of experience in media planning and execution. -Experience in Multiple streams of Media (Planning, Buying, Digital content) are added advantage.
Qualification :
MBA
Experience Required :

Minimum 5 Years

Vacancy :

2 - 4 Hires

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