Team Lead, Media Trading And Adops Job in Isocrates Madtech Private Limited

Job Description We are looking for a Team Lead, Media Trading and Adops Reporting to the Manager of Media Trading and AdOps. Media Trading Team Lead will be an experienced expert at yield management using programmatic platforms for digital media publishers. This leader will play a pivotal role in contributing to the overall programmatic revenue growth, leveraging pricing and inventory to influence business strategies to maximize opportunities for our publishers. The ideal candidate will be experienced with RTB, PMP, PG, and PD trading tactics and strategies. This leader will be a dynamic self-starter with excellent communication and problem-solving skills, the ability to think strategically while remaining detail oriented, brings simplicity to complex issues, and has a passion for working in a fast-paced environment. In this cross functional role, the Team Lead, Media Trading and Adops will work closely with AdSales, Content Sales, AdTech (Product and Data) and other external vendors to ensure targets are being met and risks are known at the time of impact. The candidate will have a background in digital video, familiarity with programmatic marketplaces and auction dynamics. Roles and Responsibilities Define and operate yield management strategy, by optimizing pricing and advertising inventory via enhanced intelligence and controls Define floor prices per country, devices, formats, partner domains and updating them regularly to maximize Programmatic Monetization Automate deal strategies working closely with the Marketplace Ad Operations team to generate the optimal yield for partners. Liaise with multiple business areas (AdTech, AdOperations, Finance, AdSales, Partner Success) to define best practices, priorities and needs to optimize programmatic channels present actionable recommendations and strategic proposals for full transparency Work closely with Product team to define the roadmap for continuous improvement in advertising yield management, including dynamic pricing that is responsive to real-time inventory and demand forecasts Establish evaluation criteria, profitability and pricing models, and approval frameworks to drive Direct and Indirect Sales Make rate card recommendations based on sell-through, product / targeting mix, and performance for private deals and IO including 3rd partners costs Evangelize transparent inventory/sell-through forecasts that are easily read by sales and management team and translate them into actionable go-to-market insights To work closely with account managers and the Media Support Team to ensure campaigns bookings are briefed and interpreted correctly, and to ensure that internal and external clients receive excellent customer service To provide operational fulfilment support for other members of the team when required To line manage two to three direct reports