Senior Digital Marketing Specialist Job in Gramener

What Gramener Offers You

Gramener provides an inviting workplace, talented colleagues from diverse backgrounds, career growth opportunities, and ample scope for innovation. Our mission is to build an ecosystem of configurable data applications focused on storytelling with data for public and private sector clients.

Roles and Responsibilities

• Develop and implement organic social media strategies to boost engagement, reach, and brand awareness across LinkedIn, Twitter, and Instagram.
• Create content calendars for social media channels, ensuring consistent and impactful messaging aligned with brand and business goals.
• Plan, launch, and optimize paid LinkedIn and Google ad campaigns for lead generation, brand awareness, and engagement.
• Monitor and manage campaign budgets, adjusting spend based on performance metrics to maximize ROI.
• Collaborate with business teams to gather insights and feedback for in-depth campaign planning.
• Work closely with the content team to develop high-quality content assets like blog posts, infographics, videos, and case studies.
• Partner with marketing and sales teams to plan and execute webinars, ensuring seamless promotion across social media channels.
• Coordinate pre- and post-event promotional efforts to maximize webinar success.

Skills and Qualifications

• Bachelor s degree in Marketing, Communications, or a related field.
• 4-6 years of experience in digital marketing, with a focus on social media strategy, LinkedIn campaign management, and Google Ads.
• Proven track record of developing and executing successful organic social media strategies.
• Expertise in running and optimizing LinkedIn and Google Ads campaigns.
• Proficiency in analytics tools such as Google Analytics, LinkedIn Campaign Manager, and ad management platforms.
• Strong project management skills with the ability to handle multiple campaigns and initiatives simultaneously.
• Excellent communication skills and experience working cross-functionally.
• Familiarity with marketing automation platforms (e.g., HubSpot, SEMrush) and webinar platforms (e.g., Zoom, GoToWebinar) is a plus.

Key Metrics for Success

• Lead generation within a specified CPL bracket aligned with industry benchmarks.
• Increased website traffic from organic and paid social media campaigns.
• Webinar success, measured by registrations and real-time attendance.
• Consistent posting and engagement across social media channels to maintain and enhance brand visibility.

About Us

At Gramener, we help organizations make data-driven decisions by offering strategic data consulting and solutions to create roadmaps for data transformation. We specialize in analyzing and visualizing large datasets, empowering organizations to convert data into a strategic differentiator through our products and services.