Web Cro Job in Immply

WEB CRO

Location

• Pune, India

Company Description

Since 2010, Annex Cloud (USA) in association with IMMPLY, has provided more than 250 leading brands and retailers, including NuSkin, Morphe Cosmetics, Jane Iredale, MacKenzie-Childs, Sugarfina, Bed Bath & Beyond, TaylorMade Golf, etc., with the ability to engage tens of millions of their customers one-to- one at scale.

Immply s advanced loyalty and marketing platform provides fully integrated Customer Loyalty, Referral Marketing, and User Generated Content solutions that seamlessly work together to optimize the customer journey and deliver a unified customer experience, a greater quantity and quality of referrals and content, and more high-quality and resilient customer relationships.

Learn more at https://www.annexcloud.com/.

Essential Duties and Responsibilities

• Drive increased lead and/or revenue through daily management of website optimization activities (A/B tests, multivariate tests, surveying, heat map analysis).
• Lead optimization strategy: from data analysis, through user research, and into A/B/n testing.
• Create and execute ongoing testing strategies for website funnels, landing pages, home pages, etc.
• Work with designers to brainstorm and create designs to maximize conversion rates.
• Identify and maximize new opportunities for growth.
• Stay up to date on news, trends and technology in the CRO space.

Competencies Needed

• Understanding the role data plays in making marketing decisions (basic statistics knowledge a plus).
• Has an understanding of the role each channel (paid social ads, SEM, email marketing, etc.) plays in overall business success, and the unique strengths and weaknesses of each channel.
• Understands the buyer journey and the steps they take, from consideration to conversion.
• 3-4 years of experience in digital marketing and/or web strategy (preferred).
• Has experience building a CRO strategy (preferred).